Prasad Amin Archives - Campaign Middle East https://campaignme.com/tag/prasad-amin/ Tue, 09 Jun 2026 11:55:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Prasad Amin Archives - Campaign Middle East https://campaignme.com/tag/prasad-amin/ 32 32 The screen you cannot switch off https://campaignme.com/the-screen-you-cannot-switch-off/ Tue, 09 Jun 2026 07:01:25 +0000 https://campaignme.com/?p=123131 Every year, someone declares linear television dead. The obituary turns out to be premature. Yes, viewing habits are shifting. Sure, streaming subscriptions in MENA are surging. But the data, when read carefully, tells a more nuanced story – one with profound implications for how GCC media planners should be structuring their video strategies in 2026. […]

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]]> Are media agencies struggling to find qualified talent? https://campaignme.com/are-media-agencies-struggling-to-find-qualified-talent/ Thu, 05 Mar 2026 07:36:16 +0000 https://campaignme.com/?p=117288 The media landscape across the region has become more data-led, with agencies and brands moving to a greater focus on performance and AI-driven planning. With the shift comes a greater need for talent in media agencies with the right digital expertise. Campaign Middle East asked industry experts: Are media agencies in the Middle East still […]

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]]> Cricbuzz streams Tata IPL 2025 for free and appoints IAS Media as Media Partner https://campaignme.com/cricbuzz-streams-tata-ipl-2025-for-free-and-appoints-ias-media-as-media-partner/ Tue, 25 Mar 2025 11:28:22 +0000 https://campaignme.com/?p=98465 Cricket fans across the Middle East and North Africa (MENA) are in for a treat as Cricbuzz, world’s leading digital cricket platform, announces Full HD Live streaming of the TATA IPL 2025 for free across all its platforms (Web, Mobile and TV Apps) Cricbuzz is the largest single-sport app in the world with more than […]

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]]> Industry Forum: Can AVOD and SVOD continue to co-exist? https://campaignme.com/industry-forum-can-avod-and-svod-continue-to-co-exist/ Fri, 02 Jun 2023 06:41:58 +0000 https://campaignme.com/?p=62509 We asked: can advertising-based video on demand (AVOD) and subscription video on demand (SVOD) continue to co-exist? Here’s what the industry had to say: Prasad Amin Deputy CEO, IAS MEDIA YES Looking at the content consumption behaviour, AVOD and SVOD services can continue to co-exist because they offer different benefits to users. AVOD allows users […]

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