Pradeep Kumar Archives - Campaign Middle East https://campaignme.com/tag/pradeep-kumar/ Fri, 14 Mar 2025 08:46:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Pradeep Kumar Archives - Campaign Middle East https://campaignme.com/tag/pradeep-kumar/ 32 32 How to win the PR game when AI controls the narrative https://campaignme.com/how-to-win-the-pr-game-when-ai-controls-the-narrative/ Fri, 14 Mar 2025 07:30:33 +0000 https://campaignme.com/?p=97945 Public Relations has always been about perception. The core objective of any PR campaign is to continuously shape and sustain a positive public image for clients. While behavioural change, brand building, and storytelling are central to PR, the essence of reputation management lies in what others say about you and how you are perceived. In […]

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]]> The paradox of expertise and misleading confidence https://campaignme.com/the-paradox-of-expertise-and-misleading-confidence/ Thu, 09 Jan 2025 12:51:00 +0000 https://campaignme.com/?p=94545 In an era dominated by digital platforms, the proliferation of opinions has created a noisy, often misleading landscape. Everyone seems to have a perspective on every topic, with little regard for the depth of understanding required to form a truly informed view. Social media platforms have become a stage where confidence often trumps competence, leaving […]

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]]> Sustainability communications: Avoiding the ‘green’ trap https://campaignme.com/sustainability-communications-avoiding-the-green-trap/ Wed, 06 Nov 2024 08:05:47 +0000 https://campaignme.com/?p=91865 After COP28 UAE, eyes are now turning to COP29 in Baku as the urgency surrounding climate change and sustainability continues to dominate global conversations. In the weeks leading up to the conference, businesses worldwide will likely intensify their messaging on sustainability efforts. It’s an annual ritual: as soon as the climate summits approach, companies – […]

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]]> Campaign Middle East ‘solves for sustainability’, shares OOH Guide 2025 https://campaignme.com/campaign-middle-east-solves-for-sustainability-shares-ooh-guide-2025/ Fri, 01 Nov 2024 10:48:48 +0000 https://campaignme.com/?p=91766 Campaign Middle East’s latest issue is now out on stands and available online. In this issue, Campaign Middle East offers heads of brand, marketers, and agency leaders the opportunity to share an honest take on whether the industry is ‘doing’ as much as it is ‘talking’ about sustainability, purpose-driven marketing, and ethical business practices across the wider […]

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