PR Archives - Campaign Middle East https://campaignme.com/tag/pr/ Thu, 11 Jun 2026 14:23:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png PR Archives - Campaign Middle East https://campaignme.com/tag/pr/ 32 32 A marketer’s confession (updated): Why AI is making me ditch the entire agency model https://campaignme.com/a-marketers-confession-updated-why-ai-is-making-me-ditch-the-entire-agency-model/ Thu, 11 Jun 2026 14:23:29 +0000 https://campaignme.com/?p=123291 Last June, I wrote a piece on artificial intelligence (AI) that caused what can only be described as a collective aneurysm in the creative industry. Ad people. Copywriters. Creative directors. Agency founders. They all came for me with a level of fury usually reserved for people who put pineapple on pizza. It sparked a number […]

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]]> StickyGinger wins PR mandate for McLaren Middle East, Africa & India https://campaignme.com/stickyginger-wins-pr-mandate-for-mclaren-middle-east-africa-and-india/ Thu, 11 Jun 2026 08:00:59 +0000 https://campaignme.com/?p=123237 StickyGinger has secured the PR retainer for McLaren Middle East, Africa and India following a competitive pitch process. This marks a continued expansion in the agency’s luxury and automotive portfolio. The agency will lead on PR strategy, media relations, influencer engagement, events, and regional campaigns. The partnership aims to further elevate McLaren’s presence across key […]

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]]> The human side of influencer marketing https://campaignme.com/the-human-side-of-influencer-marketing/ Wed, 10 Jun 2026 09:43:46 +0000 https://campaignme.com/?p=123178 In the years I have spent working in GCC influencer marketing, I have watched the industry get smarter at everything except the one thing that actually matters: building relationships that last. Brands spend months researching creators, optimising briefs, and tracking metrics. Then they are shocked when creators won’t work with them twice. The problem is […]

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]]> Dubai-based Amphora Marketing expands global footprint with launch in Spain https://campaignme.com/dubai-based-amphora-marketing-explans-global-footprint-with-launch-in-spain/ Wed, 03 Jun 2026 05:50:59 +0000 https://campaignme.com/?p=122812 Dubai-based architecture and design (A&D)-focused marketing consultancy Amphora has officially launched in Spain. The expansion marks a significant milestone as the firm bridges its extensive Middle Eastern expertise with Europe’s dynamic design market. Founded in 2023 by Spanish entrepreneur and marketing consultant Miriam Llano, Amphora has quickly established itself as one of the few agencies […]

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]]> Entries open for Campaign’s Agency of The Year Middle East Awards 2026 https://campaignme.com/entries-open-for-campaigns-agency-of-the-year-middle-east-awards-2026/ Tue, 02 Jun 2026 13:08:44 +0000 https://campaignme.com/?p=122761 Early bird entries are now open to the Agency of The Year Middle East Awards 2026. Back for its fifth edition, these highly-coveted awards recognise the region’s top-performing agencies across creative, digital, media, PR, production and beyond. The Agency of The Year Middle East Awards celebrates business performance, agency culture, innovation, and diversity. Submitting an […]

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]]> Katch International makes senior hires, signals integrated comms expansion https://campaignme.com/katch-international-makes-senior-hires-signals-integrated-comms-expansion/ Tue, 02 Jun 2026 08:46:30 +0000 https://campaignme.com/?p=122739 Katch International has appointed two senior hires alongside the introduction of enhanced service capabilities. Evelyne Marie Moussallem joins as Head of Social alongside Zeinoun Aridi, who has taken up the role of Associate Account Director within the agency’s PR team. The appointments aim to support the integrated PR, social, branding and experiential communications agency’s efforts […]

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]]> Saudi campaign reveals kids who surprised Cristiano Ronaldo – and the internet https://campaignme.com/saudi-campaign-reveals-kids-who-surprised-cristiano-ronaldo-and-the-internet/ Mon, 25 May 2026 13:45:21 +0000 https://campaignme.com/?p=122522 In a region where football is more than just a sport, and the focus often remains football celebrities such as Cristiano Ronaldo, Community Jameel Saudi in collaboration with Jameel Motorsport have redefined what a matchday moment can mean for underprivileged children. Together with Serviceplan Arabia – the creative agency behind the concept, strategy and execution […]

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]]> Justlife expands PR partnership with Ruder Finn Atteline across the UAE https://campaignme.com/justlife-expands-pr-partnership-with-ruder-finn-atteline-across-the-uae/ Mon, 25 May 2026 05:00:10 +0000 https://campaignme.com/?p=122563 Justlife, a leading at-home services super-app in the Middle East, has appointed Ruder Finn Atteline to lead its corporate communications mandate across the UAE, as the platform continues to scale its integrated home and healthcare offering,  building on a partnership that has been underway since October 2025. Ruder Finn Atteline, the MENA arm of the […]

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]]> Deliveroo joins hands with Emirati poet Dr Afra Atiq to celebrate the spirit of the UAE https://campaignme.com/deliveroo-joins-hands-with-emirati-poet-dr-afra-atiq-to-celebrate-the-spirit-of-the-uae/ Fri, 22 May 2026 10:37:55 +0000 https://campaignme.com/?p=122402 Poetry has long held a central place in Emirati culture; a timeless form of expression used to convey pride, gratitude, identity, and unity. In this spirit, Deliveroo partnered with Emirati poet Dr Afra Atiq to celebrate the shared experience of those who call the UAE home. Through this initiative under the ‘Thank You, UAE’ campaign, […]

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]]> OFFLINE EDITIONS opens conversations on creativity and community in Dubai https://campaignme.com/offline-editions-opens-conversations-on-creativity-and-community-in-dubai/ Wed, 20 May 2026 10:10:37 +0000 https://campaignme.com/?p=122277 On Friday, 15 May, OFFLINE EDITIONS brought together professionals from across the region’s creative and communications industries for a day of conversations, workshops and community-driven connection. Held at Alserkal Avenue’s gooder, the event welcomed voices from media, marketing, hospitality, content creation and culture for a programme centred on dialogue, collaboration and real-world exchange. At a […]

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