Power Archives - Campaign Middle East https://campaignme.com/tag/power/ Mon, 20 Apr 2026 09:26:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Power Archives - Campaign Middle East https://campaignme.com/tag/power/ 32 32 Dubai Lynx, MCN reveals See It Be It in MENA to accelerate female creative leadership https://campaignme.com/dubai-lynx-mcn-reveals-see-it-be-it-in-mena-to-accelerate-female-creative-leadership/ Mon, 20 Apr 2026 09:15:28 +0000 https://campaignme.com/?p=120750 Dubai Lynx, in collaboration with Middle East Communications Network (MCN) and its agencies, part of Omnicom, has revealed the launch of See It Be It: Connects in the MENA region. See It Be It: Connects is a high-impact leadership programme designed to accelerate the careers of women across the creative, media and marketing industries into leadership roles. […]

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]]> Resilience, perspective and purpose: Reflecting on the UAE’s digital media industry https://campaignme.com/resilience-perspective-and-purpose-reflecting-on-the-uaes-digital-media-industry/ Wed, 25 Mar 2026 07:15:35 +0000 https://campaignme.com/?p=118135 I arrived in Dubai during November 2009, since then I’ve had the privilege of watching this region evolve into one of the most dynamic and ambitious digital ecosystems in the world. This isn’t just a place where I’ve built a career; it’s where I met my wife, raised our family and made our home. And […]

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]]> Ford Middle East campaign rekindles the ‘adventurous spirit’ in adults https://campaignme.com/ford-middle-east-campaign-rekindles-the-adventurous-side-in-adults/ Thu, 31 Oct 2024 06:30:16 +0000 https://campaignme.com/?p=91670 Ford Middle East has launched its ‘Re-Explore Life’ campaign for its latest 2025 Ford Explorer model in partnership with VML and What If Creative Studio. Directed by Ed Yazbek and executive produced by Nasrallah Saad, this campaign’s hero film centres around the idea that every adult was once a young explorer, full of curiosity and […]

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]]> Consumers in GCC feel most favorably about a brand when they see the Ad in a Premium News Site https://campaignme.com/consumers-in-gcc-feel-most-favorably-about-a-brand-when-they-see-the-ad-in-a-premium-news-site/ Sun, 31 May 2020 11:05:34 +0000 https://campaignme.com/?p=24754 Union Media —the Joint Venture of five leading regional video advertising companies in EMEA, including Project Agora with its leading presence in CE, SE Europe, the Middle East and Africa— has just published the results of its new tracking study: Brand Suitability and the Power of Context at a time of a Crisis. The research took […]

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