Post-COVID Archives - Campaign Middle East https://campaignme.com/tag/post-covid/ Thu, 14 Dec 2023 15:11:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Post-COVID Archives - Campaign Middle East https://campaignme.com/tag/post-covid/ 32 32 Why the spike in CPCs since Covid might actually be an opportunity for brands https://campaignme.com/why-the-spike-in-cpcs-since-covid-might-actually-be-an-opportunity-for-brands/ Fri, 15 Dec 2023 07:30:49 +0000 https://campaignme.com/?p=73714 In the evolving landscape of digital advertising, brands face a significant challenge—the steep increase in the cost of online advertising post-Covid, particularly on biddable platforms. This surge is eroding profit margins for many, presenting a formidable obstacle. However, within this challenge lies a strategic opportunity that forward-thinking brands are seizing. Instead of succumbing passively to […]

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]]> Predictions 2023: The year ahead for experiences – by Lightblue’s Craig Borthwick https://campaignme.com/predictions-2023-the-year-ahead-for-experiences-lightblue/ Fri, 10 Feb 2023 10:06:55 +0000 https://campaignme.com/?p=57944 By Craig Borthwick, partner, Lightblue In 2022, the Middle East really thrived, especially in large-scale experiences, including the second half of Dubai Expo 2020, the unmissable – whichever side of the fence you sit on – FIFA World Cup in Qatar and MDLBeast Soundstorm in Riyadh, to name just a few. There has undoubtedly been […]

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]]> The new-age luxury consumer – by Atteline’s Stephanie Dafeta https://campaignme.com/the-new-age-luxury-consumer-by-attelines-stephanie-dafeta/ Tue, 25 Oct 2022 07:00:40 +0000 https://campaignme.com/?p=54335 Luxury has always been about exclusivity, whether in reference to price point, craftsmanship, a sign of wealth and success, or even availability; a phenomenon that not everyone could have. And whilst it’s often used to define or influence the perception about oneself, the crux is that luxury is less about people’s needs and more about […]

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]]> Brand Travel, by Interbrand’s Nancy Villanueva https://campaignme.com/brand-travel-by-interbrands-nancy-villanueva/ Sun, 26 Sep 2021 09:03:16 +0000 https://campaignme.com/?p=40925 The latest UNWTO Barometer states that 67 per cent of respondents in the Middle East expect tourism to return to pre-pandemic levels by 2022, while most people surveyed in Africa believe it will be delayed until 2023. Be that as it may, the race is on, and the competition is fierce. Tourism – as a […]

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]]> Instinctif Partners launches ESG and responsibility offering https://campaignme.com/instinctif-partners-launches-esg-and-responsibility-offering/ Thu, 04 Feb 2021 07:00:25 +0000 https://campaignme.com/?p=32593 Instinctif Partners has launched a new offering which enables businesses to build back better in a post-Covid world by integrating environmental, social and governance issues in their strategies and business activity. With COP26 on the horizon, the new service, Reinventing Responsibility, builds on Instinctif’s significant experience in ESG, developing sustainable business strategies and corporate transformation, […]

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]]> “Diverse and uniquely European” https://campaignme.com/diverse-and-uniquely-european/ Wed, 03 Feb 2021 06:00:20 +0000 https://campaignme.com/?p=32530 How has the year been for Euronews? What effect did Covid have on your business, and on your operations? What were the challenges and how did you tackle them?  For Euronews, as for most people and companies around the world, 2020 has been a year like no other. Of course, it has been a challenging […]

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]]> Let’s Fast Forward to Post-COVID eCommerce by UM’s Ruqayiah Al Usman https://campaignme.com/lets-fast-forward-to-post-covid-ecommerce-by-ums-ruqayiah/ Thu, 18 Jun 2020 08:16:27 +0000 https://campaignme.com/?p=25203 When 2020 started, eCommerce enthusiasts were projecting a growth of about 20-25% in the MENA region. Consumers had started to become more accepting of online shopping after all. But what marketers and advertisers didn’t account for was the sudden and steep rise in ecommerce adoption, leading to a 150%+ increase in orders, driven by the […]

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