POS Archives - Campaign Middle East https://campaignme.com/tag/pos/ Wed, 10 Sep 2025 13:08:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png POS Archives - Campaign Middle East https://campaignme.com/tag/pos/ 32 32 FACES, footballer Saud Abdulhamid partner in powerful Saudi National Day campaign https://campaignme.com/faces-footballer-saud-abdulhamid-partner-in-powerful-saudi-national-day-campaign/ Wed, 10 Sep 2025 12:45:32 +0000 https://campaignme.com/?p=108333 FACES, a leading beauty omni-channel retailer that offers fragrances and grooming products, has partnered with footballer Saud Abdulhamid for a powerful and inspirational Saudi National Day campaign that intends to take beauty beyond the surface by highlighting the ‘Beauty-ful Game’ of football, where beauty rituals meet performance rituals. The campaign was brought to life by […]

The post FACES, footballer Saud Abdulhamid partner in powerful Saudi National Day campaign appeared first on Campaign Middle East.

]]> We Are Social shows EtiaXil’s scientific solution to excessively sweaty scenarios https://campaignme.com/we-are-social-shows-etiaxils-scientific-solution-to-excessively-sweaty-scenarios/ Tue, 12 Aug 2025 05:00:05 +0000 https://campaignme.com/?p=106581 Socially-led creative agency We Are Social has launched a leading detranspirant brand EtiaXil in the UAE and the Saudi Arabia, introducing the brand’s clinically-proven solution to excessive sweating through an entertaining launch campaign titled ‘It Sounds Like It Works, Because It Does’. The campaign is being executed across social media – including Instagram, TikTok and […]

The post We Are Social shows EtiaXil’s scientific solution to excessively sweaty scenarios appeared first on Campaign Middle East.

]]> Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent https://campaignme.com/zespri-jam-packed-campaign-proves-nutritional-value-drives-purchase-intent/ Thu, 15 May 2025 06:00:35 +0000 https://campaignme.com/?p=102432 Zespri, one of the world’s most beloved Kiwi fruit brands, has launched its Jam Packed campaign, showcasing the nutritional value of kiwi fruits, and the distinct and bold flavour of the fruit, while addressing common consumer misconceptions around its value and premium price point. The campaign, which has a singular focus on motivating consumers to […]

The post Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent appeared first on Campaign Middle East.

]]> Horizon FCB packages Hardee’s new steak sandwich for Gen Z https://campaignme.com/horizon-fcb-packages-hardees-frisco-philly-steak-sandwich-for-gen-z/ Tue, 13 May 2025 06:00:01 +0000 https://campaignme.com/?p=102217 Hardee’s Kuwait has launched its new Frisco Philly Steak Sandwich with a campaign that intends to resonate strongly with Gen Z audiences in the country. The campaign was brought to life by Horizon FCB in partnership with Sora Films Production and Cloudy Production. Tasked with creating buzz around the launch, Horizon FCB Kuwait developed the […]

The post Horizon FCB packages Hardee’s new steak sandwich for Gen Z appeared first on Campaign Middle East.

]]> GfK Covid-19 Consumer Pulse report reveals new buying patterns in KSA https://campaignme.com/gfk-covid-19-consumer-pulse-report-reveals-new-buying-patterns-in-ksa/ Tue, 02 Jun 2020 12:26:32 +0000 https://campaignme.com/?p=24829 The COVID-19 crisis escalated across KSA in March 2020 starting with the first diagnosis on the 3rd  March leading to closure of malls, restaurants, and prayer at mosques on the 15th and declaration of a curfew on the 23rd March. GfK conducted the Consumer Pulse study for a deeper understanding of current and future consumer behaviours, […]

The post GfK Covid-19 Consumer Pulse report reveals new buying patterns in KSA appeared first on Campaign Middle East.

]]>