Porsche Archives - Campaign Middle East https://campaignme.com/tag/porsche/ Fri, 19 Jun 2026 04:55:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Porsche Archives - Campaign Middle East https://campaignme.com/tag/porsche/ 32 32 Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation https://campaignme.com/porsche-mea-the-romans-team-up-to-honour-work-of-the-black-mambas-and-rhino-conservation/ Fri, 19 Jun 2026 04:54:28 +0000 https://campaignme.com/?p=123586 Porsche Middle East and Africa has released a gripping, eight-minute documentary that tells the story of The Black Mambas, the world’s first all-female, anti-poaching unit. The film, a partnership between Porsche South Africa, Porsche Middle East, The Romans and produced by LITTLEBIG Global, shows Porsche Centre Johannesburg repurposing a Cayenne SUV into a one-of-one rapid […]

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]]> How House of Porsche evolved into a community platform, attracting 20,000+ guests https://campaignme.com/how-house-of-porsche-evolved-into-a-community-platform-attracting-20000-guests/ Thu, 18 Jun 2026 07:39:13 +0000 https://campaignme.com/?p=123490 20,000 guests over 18 days –  roughly 1,100 people a day. Over 100,000 pieces of organic content published across social media, with zero paid amplification. Total earned media reach exceeded 10 million. House of Porsche was more than a weekend pop-up – it became a living space that held the city’s attention for nearly three […]

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]]> AVANTGARDE GROUP appoints Abby Bekheit as Managing Director – Saudi Arabia https://campaignme.com/avantgarde-group-appoints-abby-bekheit-as-managing-director-saudi-arabia/ Fri, 10 Apr 2026 09:21:46 +0000 https://campaignme.com/?p=120320 AVANTGARDE GROUP – the German global brand experience agency with offices across London, Amsterdam, Zurich, Dubai, and China – has appointed Abby Bekheit as Managing Director of its Saudi Arabia office, emphasising the agency’s long-term commitment to one of the world’s most dynamic and fast-evolving markets. Bekheit brings more than 15 years of senior executive […]

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]]> Podcast: Porsche MEA & India’s Manfred Bräunl on creating communities for customers and fans https://campaignme.com/podcast-porsche-mea-indias-manfred-braunl-on-creating-communities-for-customers-and-fans/ Wed, 18 Mar 2026 09:13:05 +0000 https://campaignme.com/?p=117448 On the latest episode of Campaign Middle East’s On The Record podcast, Dr. Manfred Bräunl, Chief Executive Officer, Porsche Middle East, Africa and India, shares why the brand has accelerated down the path of experiential marketing; why it has prioritised community and fan engagement; why personalisation is key to customer-centric brand-building; and how the brand has developed […]

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]]> ICYMI: Porsche Middle East picks The Romans as PR communications agency https://campaignme.com/icymi-porsche-middle-east-picks-the-romans-as-communications-agency-of-record/ Mon, 24 Nov 2025 14:37:51 +0000 https://campaignme.com/?p=112325 Porsche Middle East and Africa has chosen independent global creative communications agency The Romans as the PR agency of record for Porsche Middle East, overseeing PR communications across 16 markets. The brand revealed to Campaign Middle East that The Romans will be responsible for delivering a full suite of public relations and communications, including strategy, […]

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]]> electriclimeº joins JW Collective production service roster https://campaignme.com/electriclimeo-joins-jw-collective-production-service-roster/ Wed, 20 Aug 2025 07:30:56 +0000 https://campaignme.com/?p=106850 electriclimeº, a leading production house across Asia, and the MENA and ANZ regions, has joined JW Collective for production service representation. Founded by brothers Michael Ahmadzadeh (EP) and Pabz Alexander (Director) with more than a decade in the advertising industry, electriclime° now has offices in Bangkok, Dubai, Riyadh, Seoul, Singapore and Sydney, supported by locally […]

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]]> Inside House of Porsche: A ramadan activation rooted in emotion https://campaignme.com/inside-house-of-porsche-a-ramadan-activation-rooted-in-emotion/ Tue, 15 Apr 2025 05:00:37 +0000 https://campaignme.com/?p=100731 For two weeks, Porsche Centre Dubai reimagined the branded experience with its first Ramadan activation in the city. The team transformed Villa 515 into House of Porsche: Where the Journey Begins – a temporary space for reflection, cultural exchange, and engagement. Created in collaboration with creative agency Sorry Guys, the activation ran from 20 March […]

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]]> David Guetta electrifies Porsche EV campaign at MBR Solar Park https://campaignme.com/david-guetta-electrifies-porsche-ev-shoot-at-mohammed-bin-rashid-al-maktoum-solar-park/ Tue, 25 Mar 2025 05:40:56 +0000 https://campaignme.com/?p=98448 Electronic music pioneer David Guetta, one of the most celebrated DJs across the globe, has partnered with Porsche for the brand’s latest campaign. The video shoot showcased Porsche’s latest all-electric vehicles – the Macan Turbo and the Taycan Turbo GT –at the Dubai Electricity and Water Authority’s (DEWA’s) Mohammed bin Rashid Al Maktoum Solar Park racing […]

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]]> Why the power of communities is profound for brands and our social fabric https://campaignme.com/why-the-power-of-communities-is-profound-for-brands-and-our-social-fabric/ Mon, 24 Feb 2025 06:00:15 +0000 https://campaignme.com/?p=96839 In today’s competitive market landscape, where every brand is trying to stand out, strong and vibrant communities can make all the difference. Because a brand’s community goes beyond just connecting with customers — it’s about building meaningful relationships that make people feel valued and understood. This authentic engagement not only sets you apart from competitors […]

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]]> Icons of Porsche: the art of evolution https://campaignme.com/icons-of-porsche-the-art-of-evolution/ Wed, 19 Feb 2025 04:30:56 +0000 https://campaignme.com/?p=96573 When Icons of Porsche debuted in 2021, it set out to reconnect the classic car community through a celebration of legacy, passion, and shared experiences. By 2024, the festival had evolved into an icon of the region’s experiential landscape, with its fourth edition depicting the delicate balance between honoring tradition and embracing change. For those […]

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