Poonam Lakhani Archives - Campaign Middle East https://campaignme.com/tag/poonam-lakhani/ Wed, 31 Jul 2024 12:33:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Poonam Lakhani Archives - Campaign Middle East https://campaignme.com/tag/poonam-lakhani/ 32 32 From monoculture to modular culture https://campaignme.com/from-monoculture-to-modular-culture/ Wed, 31 Jul 2024 05:03:27 +0000 https://campaignme.com/?p=87845 In today’s media landscape, where streaming platforms curate our playlists and social media algorithms tailor our feeds, personalised experiences are the norm. Yet, amidst this trend, we are witnessing a resurgence of monoculture, with mega events like “Barbenheimer” sparking global conversations. Monoculture, where widespread popularity creates shared experiences, is exemplified by the summer hits of […]

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]]> Consumer expectations in a new-er normal, by Initiative’s Poonam Lakhani https://campaignme.com/consumer-expectations-in-a-new-er-normal-by-initiatives-poonam-lakhani/ Mon, 04 Apr 2022 10:00:50 +0000 https://campaignme.com/?p=47081 The last few years have transformed the way we celebrate and experience Ramadan. 2020’s online Ramadan – followed by 2021’s ongoing restrictions – quickly transmuted large family gatherings into more intimate iftars, as we spent a significant amount of time reconnecting with loved ones through our phone and laptop screens. Inevitably, this turned the online […]

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