Polestar Archives - Campaign Middle East https://campaignme.com/tag/polestar/ Fri, 08 Aug 2025 08:40:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Polestar Archives - Campaign Middle East https://campaignme.com/tag/polestar/ 32 32 Alkimi brings billions in ad spend on-chain to fix broken ad ecosystem https://campaignme.com/alkimi-brings-billions-in-ad-spend-on-chain-to-fix-broken-ad-ecosystem/ Fri, 08 Aug 2025 07:30:58 +0000 https://campaignme.com/?p=106498 Decentralised ad platform Alkimi has partnered with Sui, a blockchain built for mass adoption, to bring billions of dollars in digital advertising revenue on-chain. Intending to fix a broken ad ecosystem, Alkimi’s platform removes opaque intermediaries from the advertising supply chain, redirecting value directly between advertisers and publishers. The ad platform – which is already […]

The post Alkimi brings billions in ad spend on-chain to fix broken ad ecosystem appeared first on Campaign Middle East.

]]> Search Max: Google’s AI-driven future of search advertising https://campaignme.com/search-max-googles-ai-driven-future-of-search-advertising/ Mon, 23 Jun 2025 08:13:00 +0000 https://campaignme.com/?p=104233 Search Max represents Google’s latest innovation in search advertising, blending the capabilities of Performance Max, Dynamic Search Ads and broad match keywords into a single automated campaign type.  Currently in closed beta, this new solution promises to reshape how advertisers approach search campaigns through advanced automation and machine learning.  This comprehensive analysis explores Search Max’s […]

The post Search Max: Google’s AI-driven future of search advertising appeared first on Campaign Middle East.

]]> Al-Futtaim Automotive celebrates creators journeys in first podcast series https://campaignme.com/al-futtaim-automotive-celebrates-creators-journeys-in-first-podcast-series/ Mon, 19 Feb 2024 10:30:37 +0000 https://campaignme.com/?p=76834 Al-Futtaim Automotive has launched a new podcast series that celebrates the inspirational journeys of innovators driving positive change. The first season of the podcast series called ‘Let’s Talk Mobility’ will feature 12 episodes. The first five episodes were recorded at the recently held COP28 in Dubai, where Al-Futtaim Group played a key role as strategic […]

The post Al-Futtaim Automotive celebrates creators journeys in first podcast series appeared first on Campaign Middle East.

]]>