PLG Archives - Campaign Middle East https://campaignme.com/tag/plg/ Thu, 25 Sep 2025 14:14:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png PLG Archives - Campaign Middle East https://campaignme.com/tag/plg/ 32 32 Majid Al Futtaim, PLG engage 28,800 players with Roblox activation https://campaignme.com/majid-al-futtaim-plg-engage-28800-players-with-roblox-activation/ Wed, 24 Sep 2025 07:28:10 +0000 https://campaignme.com/?p=109045 Majid Al Futtaim has partnered with Power League Gaming (PLG), a gaming and esports agency, to launch immersive, gamified replicas of Mall of the Emirates and City Centre on Roblox. The in-game activation was a strategic move to power digital brand engagement, connecting one of the region’s leading retail groups with younger, digital-native audiences in […]

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]]> PLG appointed official broadcast partner for PUBG Mobile Pro Invitational https://campaignme.com/plg-appointed-official-broadcast-partner-for-pubg-mobile-pro-invitational/ Tue, 12 Aug 2025 09:05:28 +0000 https://campaignme.com/?p=106601 Power League Gaming (PLG) has been appointed as TikTok LIVE’s official broadcast partner for gaming and esports live streams across the Middle East and North Africa, working in partnership with Visit Saudi for the launch event – the PUBG Mobile Pro Invitational. The esports and gaming agency claims this partnership marks a significant milestone in […]

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]]> PLG launches FUZE platform for MENA brand-influencer gaming collabs https://campaignme.com/plg-launches-fuze-platform-for-mena-brand-influencer-gaming-collabs/ Wed, 23 Jul 2025 08:20:13 +0000 https://campaignme.com/?p=105848 Power League Gaming (PLG), one of the MENA region’s leading esports and gaming agencies, has launched FUZE, a next-generation influencer marketing platform that intends to revolutionise how brands and creators collaborate in the digital age. Following a successful test launch on 1 June, FUZE is now publicly available – combining its intelligent search engine with […]

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]]> KFC campaign transforms fake ads into real, playable mobile games https://campaignme.com/kfc-campaign-transforms-fake-ads-into-real-playable-mobile-games/ Wed, 12 Mar 2025 05:30:24 +0000 https://campaignme.com/?p=97785 KFC has transformed misleading ‘fake game advertisements’ cluttering social feeds into actual, playable mobile games as part of its latest campaign called Original Fake Games. The KFC campaign, brought to life by TBWA\Raad, Hearts & Science, and PLG (Power League Gaming), used a multi-platform approach for maximum reach, leveraging social media, digital ads, posters, and in-app promotions to […]

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]]> Top trends: How Saudi gamers consume content and engage with esports https://campaignme.com/top-trends-how-saudi-gamers-consume-content-and-engage-with-esports/ Thu, 20 Feb 2025 08:00:30 +0000 https://campaignme.com/?p=96672 Saudi Arabia is cementing its position as a global powerhouse in gaming and esports, with unprecedented growth in competitive gaming, live events and digital engagement. Building on Campaign Middle East recent coverage of a new study by gaming and esports agency Power League Gaming (PLG) in collaboration with Ipsos, new data has come to light […]

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]]> 5 top gaming trends driving UAE and Saudi Arabia: PLG, Ipsos report https://campaignme.com/5-top-gaming-trends-driving-uae-and-saudi-arabia-plg-ipsos-report/ Mon, 03 Feb 2025 13:00:51 +0000 https://campaignme.com/?p=95529 MENA-focused full-service gaming and esports agency Power League Gaming (PLG), in partnership with Ipsos, has released a report offering a deep dive into the gaming ecosystems of the UAE and Saudi Arabia. The report, which draws insights from more than 300 respondents in each of these countries, selected through Ipsos’ online panel, reveals the habits, […]

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]]> Sadia steps into gamer marketing with ‘science of snacking’ campaign https://campaignme.com/sadia-steps-into-gamer-marketing-with-science-of-snacking-campaign/ Fri, 29 Nov 2024 08:09:36 +0000 https://campaignme.com/?p=92950 Power League Gaming (PLG), a full-service gaming and esports agency, has partnered with Sadia and Impact BBDO to introduce Sadia’s ‘Broasted’ product line as the perfect snack for gamers, targeting young players across Saudi Arabia, the UAE and the rest of GCC. Launching with an engaging digital commercial, the campaign delves into the ‘science of […]

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]]> Game on for Pizza Hut https://campaignme.com/pizza-hut-taps-into-gaming/ Tue, 18 Apr 2023 07:30:52 +0000 https://campaignme.com/?p=59796 Gaming has been a part of the culture for the longest time. With brands now tapping into the market, it has taken a new direction in the region. Pizza Hut is one such brand that has joined the conversation, taking advantage of the fact that fast food and gaming go hand-in-hand, with most players opting […]

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]]> How big brands are utilising gaming and e-sports during Ramadan https://campaignme.com/how-big-brands-are-utilising-gaming-e-sports-during-ramadan/ Mon, 25 Apr 2022 10:00:11 +0000 https://campaignme.com/?p=47834 With the number of gamers in MENA’s three largest markets (Saudi Arabia, United Arab Emirates and Egypt) expected to reach 86 million by 2025, top global brands are looking for innovative and creative concepts to reach this lucrative audience. The month of Ramadan brings added opportunity for brands to target the gaming community as past […]

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