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	<title>Playground xyz Archives - Campaign Middle East</title>
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		<title>Building brands and driving sales during a war for attention</title>
		<link>https://campaignme.com/building-brands-and-driving-sales-during-a-war-for-attention/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 08 Jul 2024 07:34:15 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Attention]]></category>
		<category><![CDATA[attention metrics]]></category>
		<category><![CDATA[attention span]]></category>
		<category><![CDATA[brand storytelling]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consumer attention]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[Digital Storytelling]]></category>
		<category><![CDATA[GroupM MENA]]></category>
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		<category><![CDATA[influencer and social media]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mary Smiddy]]></category>
		<category><![CDATA[Mohammad El Tayech]]></category>
		<category><![CDATA[MSL Group Middle East]]></category>
		<category><![CDATA[Nay Riachy]]></category>
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					<description><![CDATA[<p>Here’s what we all know: There is a war raging for the most finite (and therefore, most valuable) commodities of all – people’s attention and time. Now, let’s get into the rules of engagement. Every business or brand that believes it has solved a problem or added value to the world has partnered with marketers, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/building-brands-and-driving-sales-during-a-war-for-attention/">Building brands and driving sales during a war for attention</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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