platforms Archives - Campaign Middle East https://campaignme.com/tag/platforms/ Fri, 19 Jun 2026 16:48:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png platforms Archives - Campaign Middle East https://campaignme.com/tag/platforms/ 32 32 Advertising Business Group, Publicis Groupe ME partner to shape the future of retail media https://campaignme.com/publicis-groupe-middle-east-abg-partner-to-shape-the-future-of-retail-media/ Thu, 18 Jun 2026 13:00:14 +0000 https://campaignme.com/?p=123562 The Advertising Business Group (ABG) and Publicis Groupe Middle East have entered into a strategic partnership aimed at advancing the retail media ecosystem across the region. Bringing together advertisers, retailers, agencies, platforms and technology partners, the partnership will establish the MENA Retail Media Task Force and a series of industry initiatives designed to create a […]

The post Advertising Business Group, Publicis Groupe ME partner to shape the future of retail media appeared first on Campaign Middle East.

]]> Brands winning at discovery are not playing by the old rules https://campaignme.com/brands-winning-at-discovery-are-not-playing-by-the-old-rules/ Thu, 04 Jun 2026 08:18:06 +0000 https://campaignme.com/?p=122922 Think about how you make decisions today. Chances are you are not relying on just one source. You might start with social media, see what people are saying in the comments, ask ChatGPT, check a creator’s recommendation and then decide. Discovery has become fragmented. And for brands, that changes everything. Early in my communications career, […]

The post Brands winning at discovery are not playing by the old rules appeared first on Campaign Middle East.

]]> The platform updates you need to know from May 2026 https://campaignme.com/the-platform-updates-you-need-to-know-from-may-2026/ Mon, 01 Jun 2026 13:31:46 +0000 https://campaignme.com/?p=122693 Campaign Middle East rounds up the latest updates on social media, and content and streaming platform from May 2026. Here are the key highlights: Google: Google has announced Personal Intelligence from Gemini. Personal Intelligence securely connects information from apps such as Gmail and Google Photos to make Gemini uniquely helpful. Users can control exactly which […]

The post The platform updates you need to know from May 2026 appeared first on Campaign Middle East.

]]> Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

The post Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger appeared first on Campaign Middle East.

]]> Starbucks’ ChatGPT integration signals the future of product discovery https://campaignme.com/starbucks-chatgpt-integration-signals-the-future-of-product-discovery/ Wed, 20 May 2026 08:52:38 +0000 https://campaignme.com/?p=122266 Starbucks’ new beta app in ChatGPT looks simple on the surface: tell the AI what you’re craving, describe your mood, or upload a photo, and it recommends a drink. Want something bright to start your morning? Craving an afternoon boost that isn’t too sweet? ChatGPT can now translate that moment into a Starbucks order, then […]

The post Starbucks’ ChatGPT integration signals the future of product discovery appeared first on Campaign Middle East.

]]> Saudi Report 2026: From campaigns to ecosystems https://campaignme.com/saudi-report-2026-from-campaigns-to-ecosystems/ Mon, 18 May 2026 12:27:51 +0000 https://campaignme.com/?p=122183 For years, global brands approached Saudi as a localisation exercise: adapt the message, translate the campaign and adjust the visuals. Today, that approach is no longer enough. What we’re seeing across industries, from real estate to food and beverage (F&B), is a fundamental shift away from traditional marketing toward full go-to-market (GTM) thinking. The brands […]

The post Saudi Report 2026: From campaigns to ecosystems appeared first on Campaign Middle East.

]]> Marketing beyond generational labels https://campaignme.com/marketing-beyond-generational-labels/ Tue, 12 May 2026 09:58:25 +0000 https://campaignme.com/?p=121886 For years, marketers have leaned into generational labels as if they were strategic shortcuts: Baby Boomers, millennials, Gen Z and Gen Alpha. These labels have been used to tidy up decks, sharpen headlines, enhance search engine optimisation (SEO) scores and make audiences look neatly sortable. They are often used to justify marketing spend when strategies […]

The post Marketing beyond generational labels appeared first on Campaign Middle East.

]]> Saudi Report 2026: Why we must rehumanise marketing https://campaignme.com/saudi-report-2026-why-we-must-rehumanise-marketing/ Tue, 12 May 2026 04:30:48 +0000 https://campaignme.com/?p=121847 There has rarely been a more complex moment to be a marketer. We are operating in an era defined in many ways by contradiction. Today, we have unprecedented access to technology and the benefits it can bring to marketing – from artificial intelligence (AI) agents to hyper-personalisation and real-time data ecosystems. However, we must recognise […]

The post Saudi Report 2026: Why we must rehumanise marketing appeared first on Campaign Middle East.

]]> Ways moves beyond marketing to position itself as an integrated growth platform https://campaignme.com/ways-moves-beyond-marketing-to-position-itself-as-an-integrated-growth-platform/ Thu, 07 May 2026 15:43:24 +0000 https://campaignme.com/?p=121717 As expectations around growth, reputation, and influence continue to rise, Ways Marketing Solutions has evolved alongside the changing marketing landscape in Saudi Arabia. Rather than defining itself simply as a marketing services provider, Ways is positioning itself as a system that sits at the core of how growth decisions are shaped and delivered. This shift […]

The post Ways moves beyond marketing to position itself as an integrated growth platform appeared first on Campaign Middle East.

]]> How brands can win the FIFA World Cup beyond the broadcast https://campaignme.com/how-brands-can-win-the-fifa-world-cup-beyond-the-broadcast/ Thu, 07 May 2026 05:00:40 +0000 https://campaignme.com/?p=121636 In less than two months, the first 48-team FIFA World Cup kicks off across the US, Canada and Mexico. For broadcasters, it will be the largest tournament ever staged. For brands, it will be something else: the most fragmented one. Because the match is no longer where the audience lives. The experience now unfolds around […]

The post How brands can win the FIFA World Cup beyond the broadcast appeared first on Campaign Middle East.

]]>