Platformance Archives - Campaign Middle East https://campaignme.com/tag/platformance/ Thu, 14 May 2026 09:07:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Platformance Archives - Campaign Middle East https://campaignme.com/tag/platformance/ 32 32 Platformance names Camel Ads official reseller in Egypt and North Africa https://campaignme.com/platformance-names-camel-ads-official-reseller-in-egypt-and-north-africa/ Tue, 12 May 2026 16:24:36 +0000 https://campaignme.com/?p=121940 Platformance has partnered with Camel Ads, appointing it as its official reseller in Egypt and North Africa. The appointment is part of the company’s strategy to expand its presence across the MENA digital advertising landscape. The move follows Platformance’s launch of a Cairo office last year and the establishment of a local team in the […]

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]]> Platformance, UM MENAT campaign achieve 60% uplift in transactions with RADIUS https://campaignme.com/platformance-um-menat-campaign-achieve-60-uplift-in-transactions/ Mon, 27 Apr 2026 07:29:50 +0000 https://campaignme.com/?p=121082 Platformance has revealed details about a platform co-developed with MCN’s UM and a global FMCG and health brand in a live campaign environment, helping shape its optimisation, report and insight capabilities. The platform aimed to address a highly fragmented retail media ecosystem, where retailers, advertisers and media agencies often operate across disconnected platforms, inconsistent reporting […]

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]]> FAST Ventures launches AI-powered martech MATTE for SMBs https://campaignme.com/fast-ventures-launches-ai-powered-martech-matte-for-smbs/ Tue, 14 Apr 2026 14:00:41 +0000 https://campaignme.com/?p=120524 FAST Ventures has launched a new AI-powered MarTech company, MATTE (Marketing And Technology Transformation Enablement), adding to its existing portfolio. The martech company was designed with the aim of catering to Small Medium Business (SMB) agencies and in-house marketers across the region. MATTE will support businesses with solutions that include building AI agents, automated workflows, […]

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]]> The year ahead for outcome-based marketing https://campaignme.com/the-year-ahead-for-outcome-based-marketing/ Fri, 06 Feb 2026 10:15:44 +0000 https://campaignme.com/?p=115794 Marketing in MENA has entered a new phase – one defined less by incremental evolution and more by structural change. Media investment, audience planning, creative production and measurement are no longer operating in isolation. They are increasingly fused into continuous operating loops, where signals move in real time and outcomes are shaped as they emerge, […]

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]]> Saudi’s STC Bank, UM, Platformance reveal 3-layer approach to success https://campaignme.com/saudis-stc-bank-um-platformance-reveal-three-layered-approach-to-success-on-x/ Fri, 16 Jan 2026 10:52:08 +0000 https://campaignme.com/?p=114633 Saudi’s STC Bank, in partnership with UM and Platformance have revealed details about a campaign that involved a three-layered approach of organic posts, influencer activations and paid amplification to raise awareness about its transformation from a digital wallet known as stc pay into a full-fledged bank. For this campaign, Platformance built on STC Bank’s existing […]

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]]> Nadeem Ibrahim joins Platformance as Head of Strategic Programmes https://campaignme.com/nadeem-ibrahim-joins-platformance-as-head-of-strategic-programs/ Mon, 05 Jan 2026 10:20:55 +0000 https://campaignme.com/?p=113878 Platformance has appointed Nadeem Ibrahim as Head of Strategic Programmes, a newly created role focused on strengthening and scaling the company’s partnerships with agency networks across the MENA region. The appointment comes as marketing becomes more integrated and increasingly measured against tangible business outcomes, prompting Platformance to deepen collaboration with agencies that continue to sit […]

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]]> Platformance shares why brands can capture the deal-catcher wallet https://campaignme.com/platformance-shares-why-brands-can-capture-the-deal-catcher-wallet-in-2024/ Wed, 22 Oct 2025 00:49:38 +0000 https://campaignme.com/?p=110657 Platformance, the outcomes-based advertising platform, has release its 2024 Q4 Shopping Season Report, revealing the rise of the “Deal-Catcher”, a new consumer profile reshaping how brands must compete during the region’s biggest retail quarter. Built on data and behavioural insights across the UAE, Saudi Arabia and Egypt, the report provides a timely roadmap for advertisers […]

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]]> Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’ https://campaignme.com/metrics-that-matter-stop-chasing-clicks-start-orchestrating-commerce/ Thu, 16 Oct 2025 14:00:22 +0000 https://campaignme.com/?p=110386 The scoreboard is being rewritten. Over the past few months, advertising conversations have distilled down to clicks and return on ad spend (ROAS) – a tidy ratio that promises clarity on marketing effectiveness. But tidy on the table, quite often, doesn’t reflect the clutter in closed cabinets. As consumer journeys splinter across channels and commercial […]

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]]> Platformance and MCN partner to launch RADIUS https://campaignme.com/platformance-and-mcn-partner-to-launch-radius/ Wed, 15 Oct 2025 09:51:16 +0000 https://campaignme.com/?p=110255 Platformance has launched RADIUS, a retail media platform developed in the UAE to bring greater integration and measurement to the region’s retail advertising space, together with Middle East Communications Network (MCN).  As part of the launch partnership, MCN’s media agencies – UM, Initiative, and Magna Global MENA – will serve as the platform’s initial partners. […]

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]]> Beyond discounts: How advertisers can drive back to school sales https://campaignme.com/beyond-discounts-how-mena-advertisers-can-drive-back-to-school-sales/ Wed, 27 Aug 2025 10:40:02 +0000 https://campaignme.com/?p=107286 Winning in the back-to-school season requires far more than tactical discounts, according to the latest Back to School 2025 Report titled ‘The Return to Rhythm: Seizing Opportunity in the Back to School Season‘ released by Platformance, the growth acquisition engine within FAST Ventures, The report emphasises why advertisers must integrate influencer marketing, retail media and commission […]

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