Platform Archives - Campaign Middle East https://campaignme.com/tag/platform/ Tue, 12 May 2026 12:54:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Platform Archives - Campaign Middle East https://campaignme.com/tag/platform/ 32 32 Audemars Piguet partners with Qatar Airways Premier Padel Tour and Agustín Tapia https://campaignme.com/audemars-piguet-partners-with-qatar-airways-premier-padel-tour-and-agustin-tapia/ Tue, 12 May 2026 12:54:45 +0000 https://campaignme.com/?p=121923 In continuation of its longstanding dialogue with sport, Swiss Haute Horlogerie manufacturer Audemars Piguet enters the world of padel through a global partnership as Official Timekeeper of the Qatar Airways Premier Padel Tour and a new relationship with Agustín Tapia – a top-ranked player. This initiative reflects Audemars Piguet’s commitment to meeting its community in […]

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]]> Google launches Personal Intelligence in the Gemini app in the Arab World https://campaignme.com/google-launches-personal-intelligence-in-the-gemini-app-in-the-arab-world/ Tue, 21 Apr 2026 06:41:13 +0000 https://campaignme.com/?p=120843 Google has announced the launch of Personal Intelligence to users in the Arab world. Personal Intelligence securely connects information from apps like Gmail and Google Photos to make Gemini uniquely helpful. Users can control exactly which apps to link, and each one supercharges the experience. Personal Intelligence was introduced in the U.S earlier this year. […]

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]]> City Centre Deira, Exscape turn gaming into phygital marketing for 30th anniversary campaign https://campaignme.com/city-centre-deira-exscape-turn-gaming-into-phygital-marketing-channel-for-city-centre-deira-campaign/ Mon, 20 Apr 2026 07:35:21 +0000 https://campaignme.com/?p=120744 City Centre Deira has revealed details about its 30-year anniversary campaign, which was brought to life in collaboration with the brand’s marketing team, the mall’s operation and events team, and Exscape – a gaming focused entertainment platform – which was involved from concept to execution and offered creative and digital support. Rather than leaning into […]

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]]> SixthFactor launches AI-powered brand intelligence platform: BrandIQ https://campaignme.com/sixthfactor-launches-ai-powered-brand-intelligence-platform-brandiq/ Fri, 03 Apr 2026 07:50:25 +0000 https://campaignme.com/?p=118597 Global insights consultancy SixthFactor has rolled out a new brand health intelligence platform that monitors how brands are perceived and experienced across digital channels in real time. The ‘always-on’ brand intelligence platform developed by TheSixth.AI, SixthFactor’s proprietary AI analytics division, will continuously monitor and analyse digital brand signals across four interconnected dimensions to deliver a […]

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]]> Gemini introduces memory imports and scales Search Live https://campaignme.com/gemini-introduces-memory-imports-and-scales-search-live/ Mon, 30 Mar 2026 12:30:16 +0000 https://campaignme.com/?p=118356 Google has introduced two new updates to Gemini, aimed at making its AI ecosystem more connected and intuitive. Bring AI memories and chat history to Gemini Google is rolling out a simpler way for users to switch between AI tools by importing memories, context and chat history from other platforms directly into Gemini. Launched on […]

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]]> The platform updates you need to know from March 2026 https://campaignme.com/the-platform-updates-you-need-to-know-from-march-2026/ Thu, 26 Mar 2026 05:00:43 +0000 https://campaignme.com/?p=118214 Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from March. Here are the key highlights: Meta: Meta is making a significant change to how we define and report “clicks” in our attribution tools. In the current approach, Meta, like other social platforms, has historically counted a wide […]

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]]> The platform updates you need to know from February 2026 https://campaignme.com/the-platform-updates-you-need-to-know-from-february/ Fri, 27 Feb 2026 08:37:03 +0000 https://campaignme.com/?p=117010 Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from February. Here are the key highlights: LinkedIn AI skills are everywhere right now – but proving how to use the tools is another story. LinkedIn is partnering with leading AI innovators including Lovable, Relay.app, Descript and Replit to […]

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]]> Star power and family drama lead Zee Alwan’s Ramadan 2026 line-up https://campaignme.com/star-power-and-family-drama-lead-zee-alwans-ramadan-2026-line-up/ Wed, 18 Feb 2026 10:55:09 +0000 https://campaignme.com/?p=116521 Zee Alwan has announced its programming slate for Ramadan 2026, featuring a mix of Egyptian, Levantine and Gulf productions led by some of the region’s most recognised stars and a season defined by emotional depth, prestige storytelling, and family first entertainment. Leading the line-up is ‘Ala Add El Hobb’, headlined by acclaimed actress Nelly Karim […]

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]]> WPP Media MENA hosts social media giants for inaugural ‘Media Maestros’ client event https://campaignme.com/wpp-media-mena-hosts-social-media-giants-for-inaugural-media-maestros-client-event/ Fri, 13 Feb 2026 12:05:38 +0000 https://campaignme.com/?p=116224 WPP Media MENA, WPP’s AI-driven media company, hosted the inaugural event of its exclusive ‘Media Maestros’ series for the region’s leading clients. At an exclusive venue at the Farm, Al Barari, WPP Media MENA brought together senior leaders from Meta, TikTok, Snap, Pinterest, and YouTube for a groundbreaking, industry-first discussion on the evolution of the […]

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]]> Canva to establish the company’s regional headquarters in Dubai https://campaignme.com/canva-to-establish-the-companys-regional-headquarters-in-dubai/ Thu, 05 Feb 2026 08:39:58 +0000 https://campaignme.com/?p=115676 Dubai Chamber of Digital Economy, one of the three chambers operating under the umbrella of Dubai Chambers, has signed an agreement with the global visual communication platform Canva to establish the company’s regional headquarters in Dubai and support 250,000 small and medium-sized enterprises (SMEs) in the digital sector and individuals over the next five years. […]

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