Platform-native content Archives - Campaign Middle East https://campaignme.com/tag/platform-native-content/ Mon, 27 Apr 2026 06:31:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Platform-native content Archives - Campaign Middle East https://campaignme.com/tag/platform-native-content/ 32 32 The Gen Z Edit: Aaina Pahwa on authentic and agile social media strategies https://campaignme.com/the-gen-z-edit-aaina-pahwa-on-authentic-and-agile-social-media-strategies/ Thu, 23 Apr 2026 14:15:54 +0000 https://campaignme.com/?p=120970 Campaign Middle East has launched The Gen Z Edit, a new podcast series spotlighting young marketers reshaping how brands connect with emerging audiences. The first episode features brand marketer and content creator Aaina Pahwa in conversation with Shantelle Nagarajan, Reporter, Campaign Middle East. Pahwa outlines why marketing must move beyond the traditional awareness-to-action funnel towards a […]

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