planning Archives - Campaign Middle East https://campaignme.com/tag/planning/ Thu, 14 May 2026 09:14:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png planning Archives - Campaign Middle East https://campaignme.com/tag/planning/ 32 32 Omnicom Media’s Annalect leverages Snowflake to advance martech, AI and measurement https://campaignme.com/omnicom-medias-annalect-leverages-snowflake-to-advance-martech-ai-and-measurement-capabilities/ Thu, 14 May 2026 09:10:24 +0000 https://campaignme.com/?p=122014 Annalect, Omnicom Media’s data and analytics division, today announced a new initiative across Middle East and North Africa (MENA), supported by its integration with Snowflake, an AI data cloud company, to deliver advanced martech, AI and measurement solutions for Omnicom Media clients in the region. Annalect’s solution combines its expertise across AI, data engineering and […]

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]]> Platformance, UM MENAT campaign achieve 60% uplift in transactions with RADIUS https://campaignme.com/platformance-um-menat-campaign-achieve-60-uplift-in-transactions/ Mon, 27 Apr 2026 07:29:50 +0000 https://campaignme.com/?p=121082 Platformance has revealed details about a platform co-developed with MCN’s UM and a global FMCG and health brand in a live campaign environment, helping shape its optimisation, report and insight capabilities. The platform aimed to address a highly fragmented retail media ecosystem, where retailers, advertisers and media agencies often operate across disconnected platforms, inconsistent reporting […]

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]]> Seedtag launches NeuroX to simplify contextual targeting https://campaignme.com/seedtag-launches-neurox-to-simplify-contextual-targeting/ Thu, 23 Apr 2026 06:07:17 +0000 https://campaignme.com/?p=120916 Seedtag has announced the launch of NeuroX, a new exchange that has been designed to integrate the company’s neuro-contextual AI directly into programmatic media planning and activation. NeuroX will allow users to embed Seedtag’s proprietary AI, Liz, directly in its exchange layer. The system analyses interest, emotion and intent in real time to target audiences […]

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]]> Mada Media awards strategic OOH bid to PHI advertising in Dubai https://campaignme.com/mada-media-awards-strategic-ooh-bid-to-phi-advertising-in-dubai/ Tue, 07 Apr 2026 12:20:06 +0000 https://campaignme.com/?p=118991 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in Dubai, has awarded a strategic OOH advertising bid to PHI Advertising. The contract was awarded during a signing ceremony in the presence of Mansoor Al Sabahi, Chief Executive Officer, Mada Media, and Naif Saleh Al Rajhi, Chairman, PHI Advertising. The […]

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]]> Gargash Auto appoints iProspect as agency of record to power next phase of growth in the UAE https://campaignme.com/gargash-auto-appoints-iprospect-to-power-next-phase-of-growth-in-the-uae/ Mon, 06 Apr 2026 07:35:35 +0000 https://campaignme.com/?p=118626 iProspect, a dentsu company, has been appointed as media agency partner for Gargash Auto, a key division of one the UAE’s longest-established business enterprises, following a competitive pitch process. iProspect was selected for its ability to translate audience insight and innovation into measurable business outcomes. Under the new partnership, iProspect will lead digital and out-of-home […]

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]]> Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections https://campaignme.com/campaign-ramadan-briefing-a-cultural-crucible-for-convictions-community-and-consumer-connections/ Fri, 13 Feb 2026 15:25:42 +0000 https://campaignme.com/?p=116218 Campaign Middle East concluded its first Campaign Breakfast Briefing event of 2026 on Ramadan Advertising and the Year Ahead, which brought together close to 200 attendees, including client-side marketers, agency leaders, measurement experts as well as AdTech and MarTech players, at The Westin Dubai Mina Seyahi on Friday, 13 February 2026. Delegates listened with rapt attention […]

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]]> Hypermedia launches real-time, responsive programmatic DOOH https://campaignme.com/hypermedia-launches-real-time-responsive-programmatic-dooh-in-the-uae/ Wed, 14 Jan 2026 14:40:37 +0000 https://campaignme.com/?p=114535 Hypermedia, a subsidiary of W Group Holding, has launched an advanced real-time programmatic DOOH ecosystem, now being deployed within select environments across its 4,000 digital screen networks, collectively delivering more than 100 million impressions every day across the UAE. This phased rollout introduces intelligent, real-time data-driven capabilities to priority locations, paving the way for a […]

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]]> TMG, InMotion bring off-the-shelf transactional signals to marketers with ‘Transact Data’ https://campaignme.com/tmg-inmotion-bring-off-the-shelf-transactional-signals-to-marketers-with-transact-data/ Mon, 12 Jan 2026 10:30:15 +0000 https://campaignme.com/?p=114332 Transact Media Group (TMG) and InMotion have launched Transact Data, a new off-the-shelf transactional insights product giving brands across the Middle East access to scalable, privacy-safe behavioural signals. The launch marks the next stage of the companies’ partnership and introduces a unified commerce-driven data layer for advertisers in the UAE and Saudi Arabia. Built on […]

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]]> Digital Essays 2025: Seen across every screen https://campaignme.com/digital-essays-2025-seen-across-every-screen/ Tue, 16 Dec 2025 05:20:28 +0000 https://campaignme.com/?p=113228 Globally, the lines between TV, streaming and digital video have blurred and, honestly, in MENA, they might have disappeared completely. People here aren’t thinking about platforms; they’re chasing stories. From YouTube on mobile, to connected TV (CTV) in the living room, to that 2 AM reel a friend sends, it’s all just video now. This […]

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]]> Campaign’s event wrap: Leaders debate agentic AI adoption, creativity vs tech, platforms vs open web https://campaignme.com/campaigns-event-wrap-leaders-debate-agentic-ai-adoption-creativity-vs-tech-platforms-vs-open-web/ Fri, 12 Sep 2025 13:45:55 +0000 https://campaignme.com/?p=108488 Campaign Middle East has successfully concluded its fourth event of the year – Campaign Breakfast Briefing: The Future Is Now 2025. The event witnessed a room full of client-side marketers, agency and adtech leaders dive deep into critical conversations on bringing back the spark of discovery and the joy of online shopping; balancing the benefits of the […]

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