placement Archives - Campaign Middle East https://campaignme.com/tag/placement/ Fri, 03 Jul 2026 07:56:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png placement Archives - Campaign Middle East https://campaignme.com/tag/placement/ 32 32 Why the strongest brand partnerships go far beyond mere awareness https://campaignme.com/why-the-strongest-brand-partnerships-go-far-beyond-mere-awareness/ Fri, 03 Jul 2026 06:00:13 +0000 https://campaignme.com/?p=124186 The role of brand partnerships has changed. What was once largely about visibility, logo placement, co-branded campaigns and shared marketing, is increasingly being used to drive cultural relevance, unlock new occasions and deliver something more tangible for consumers. At the same time, they’re becoming an increasingly important commercial growth strategy. Partnerships give brands the opportunity […]

The post Why the strongest brand partnerships go far beyond mere awareness appeared first on Campaign Middle East.

]]> BackLite Media introduces The Helix: A connected DOOH network along Sheikh Zayed Road https://campaignme.com/backlite-media-introduces-the-helix-a-connected-dooh-network-along-sheikh-zayed-road/ Fri, 06 Feb 2026 13:10:44 +0000 https://campaignme.com/?p=115719 BackLite Media, a leading out-of-home (OOH) media company across the UAE and the UK, has introduced The Helix, a connected digital-out-of-home (DOOH) network designed to deliver scale with intent across Sheikh Zayed Road, one of Dubai’s most influential urban corridors. Sheikh Zayed Road defines how Dubai moves, a single stretch where business, culture and everyday life intersect. […]

The post BackLite Media introduces The Helix: A connected DOOH network along Sheikh Zayed Road appeared first on Campaign Middle East.

]]> The journey of 7 billboards – From ordinary signs to unforgettable stories https://campaignme.com/the-journey-of-7-billboards-from-ordinary-signs-to-unforgettable-stories/ Wed, 23 Oct 2024 10:20:47 +0000 https://campaignme.com/?p=91345 In today’s fast-paced world, outdoor advertising remains a crucial tool for brands aiming to capture attention and create lasting impressions. Amongst various outdoor advertising forms, billboards are particularly impactful due to their visibility. However, what distinguishes a memorable billboard from one that fades into the background? The answer lies in the psychological principles that drive […]

The post The journey of 7 billboards – From ordinary signs to unforgettable stories appeared first on Campaign Middle East.

]]>