PivotRoots Archives - Campaign Middle East https://campaignme.com/tag/pivotroots/ Wed, 19 Mar 2025 11:45:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png PivotRoots Archives - Campaign Middle East https://campaignme.com/tag/pivotroots/ 32 32 Industry Forum: Should brands disclose if they’re using AI in social media campaigns? https://campaignme.com/industry-forum-should-brands-disclose-if-theyre-using-ai-in-social-media-campaigns/ Mon, 14 Aug 2023 10:00:18 +0000 https://campaignme.com/?p=66228   Martino O’Brien Creative Director and Managing Partner, YouExperience   Yes  Brands should disclose their use of AI in social media campaigns for the sake of transparency and to build trust with consumers. By providing this information, brands empower consumers to make informed decisions about their engagement with AI-driven content. Disclosure also acknowledges the ethical […]

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]]> Industry Forum: Can AVOD and SVOD continue to co-exist? https://campaignme.com/industry-forum-can-avod-and-svod-continue-to-co-exist/ Fri, 02 Jun 2023 06:41:58 +0000 https://campaignme.com/?p=62509 We asked: can advertising-based video on demand (AVOD) and subscription video on demand (SVOD) continue to co-exist? Here’s what the industry had to say: Prasad Amin Deputy CEO, IAS MEDIA YES Looking at the content consumption behaviour, AVOD and SVOD services can continue to co-exist because they offer different benefits to users. AVOD allows users […]

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]]> PivotRoots wins Urban Company media account https://campaignme.com/pivotroots-wins-urban-company-media-account/ Thu, 11 May 2023 12:21:57 +0000 https://campaignme.com/?p=61773 Marketing and data-focused digital agency, PivotRoots, has recently announced its win of Urban Company’s media account in the UAE. As part of their role, PivotRoots will develop and execute data-driven strategies to strengthen Urban Company’s digital marketing efforts in the region. As the media agency for Urban Company, PivotRoots will oversee integrated media, branding, and performance […]

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]]> 4 key strategies to engage consumers this Ramadan – by Pivotroots’ Mohamed Junaid https://campaignme.com/4-key-strategies-to-engage-consumers-this-ramadan-by-pivotroots-mohamed-junaid/ Tue, 07 Mar 2023 08:20:24 +0000 https://campaignme.com/?p=58552 By Mohamed Junaid, director at Pivotroots The holy month of Ramadan is a deeply meaningful time for nearly two billion people around the world who engage in daily fasting and reflect on their spiritual and personal growth. In particular, the Middle East and North Africa region has a strong cultural tradition of observing Ramadan, which […]

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]]> PivotRoots acquires DeepFlux https://campaignme.com/pivotroots-acquires-deepflux/ Wed, 18 May 2022 12:05:51 +0000 https://campaignme.com/?p=49191 PivotRoots, a Mumbai-based digital marketing agency, has acquired DeepFlux, a MarTech consultancy, a move that is set to jolt India’s and the Middle East’s digital marketing spaces respectively. Founded in 2018, DeepFlux has a range of Marketing Analytics Products such as Movie Box Office Optimisation Suite, External Intelligence, and Digital Campaign Optimization backed by strong […]

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]]> PivotRoots launches its MarTech lab and consulting division – PivotConsult https://campaignme.com/pivotroots-launches-its-martech-lab-and-consulting-division-pivotconsult/ Tue, 03 Aug 2021 07:02:06 +0000 https://campaignme.com/?p=39212 Digital marketing firm PivotRoots announced the launch of its marketing technology (MarTech) consultancy and management wing PivotConsult to strengthen its data-led and consumer-centric approach. The new division will help brands experience a meaningful digital transformation, which will strategically place them in a better position to create and deploy impactful digital marketing campaigns that are based […]

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]]> North Ladder chooses PivotRoots as digital marketing partner for the region https://campaignme.com/north-ladder-chooses-pivotroots-as-digital-marketing-partner-for-the-region/ Tue, 30 Mar 2021 10:02:52 +0000 https://campaignme.com/?p=34512 North Ladder (previously called BuyBack Bazaar), a trading platform for pre-owned luxury assets and electronics, has appointed Dubai-based digital agency PivotRoots as its digital marketing & data analytics agency. Want to know more about how brands and consumers will be spending their money and time this Ramadan? Join our Ramadan webinar on 7 April.   […]

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]]> PivotRoots sets up shop in UAE as part of its global expansion strategy https://campaignme.com/pivotroots-sets-up-shop-in-uae-as-part-of-its-global-expansion-strategy/ Thu, 12 Mar 2020 10:27:07 +0000 https://campaignme.com/?p=21937 The United Arab Emirates’ (UAE) online marketing space is set for a major disruption following the entry of India-based data-led digital marketing powerhouse, PivotRoots. PivotRoots’ entry into the Middle East comes against the backdrop of a ballooning active social media usage, which currently stands at a staggering 9.52 million users. This, according to a report […]

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