pitches Archives - Campaign Middle East https://campaignme.com/tag/pitches/ Thu, 04 Jun 2026 08:36:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png pitches Archives - Campaign Middle East https://campaignme.com/tag/pitches/ 32 32 WPP and Publicis go head-to-head in Coca-Cola media, data and tech review https://campaignme.com/wpp-and-publicis-go-head-to-head-in-coca-cola-media-data-and-tech-review/ Thu, 04 Jun 2026 08:36:17 +0000 https://campaignme.com/?p=122927 The Coca-Cola Company is set to run a global review of its media, data science and technology capabilities, in a showdown between Publicis Groupe and WPP. The soft drinks giant confirmed the review to Campaign UK, which will begin in July, with decisions expected in autumn. The review is being handled in partnership with Mediasense. […]

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]]> The industry doesn’t need better pitches; it needs better standards https://campaignme.com/the-industry-doesnt-need-better-pitches-it-needs-better-standards/ Thu, 04 Jun 2026 06:14:44 +0000 https://campaignme.com/?p=122900 The conversation around pitching in the Middle East has finally opened up. For years, the pitch process has been marked by frustrations around unrealistic timelines, speculative work, huge agency lists, procurement-heavy structures, unclear decision-making and, in some cases, pitches that simply disappear without closure. Yet despite how openly these conversations happen behind closed doors, very […]

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]]> adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026 https://campaignme.com/adidas-unveils-saudi-chapter-of-backyard-legends-ahead-of-fifa-world-cup-2026/ Mon, 25 May 2026 13:50:39 +0000 https://campaignme.com/?p=122552 adidas has brought its viral Backyard Legends campaign to Saudi Arabia ahead of the FIFA World Cup 2026™, celebrating the neighbourhood pitches, football icons and communities inspiring the next generation of the game across the Kingdom. Centred around Saudi football star Saud Abdulhamid, the brand’s film follows a group of young football fans across Riyadh […]

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]]> In the defence of pitches https://campaignme.com/in-the-defence-of-pitches/ Wed, 13 May 2026 06:00:50 +0000 https://campaignme.com/?p=121945 If you listened to the industry long enough, you’d think pitching was beyond saving. Too long, too expensive and too painful. A process that everyone complains about but no one really changes. But that’s not the full picture. When it works – and it does – it’s one of the few moments where this industry […]

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]]> Cover Feature: From a pitch to a partnership https://campaignme.com/cover-feature-from-a-pitch-to-a-partnership/ Mon, 11 May 2026 05:00:34 +0000 https://campaignme.com/?p=121791 A strange paradox has been normalised at the heart of the brand-agency partnership landscape in the Middle East. Brands claim that they want sharper thinking, strategic consumer insights, stronger distinctiveness, larger share of voice, tangible returns on investment and creative work that connects with communities long after campaigns end. Yet, current pitch systems and the […]

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]]> Digital Champions reveals regional expansion, senior leadership appointments across GCC https://campaignme.com/digital-champions-reveals-regional-expansion-senior-leadership-appointments-across-gcc/ Wed, 06 May 2026 11:05:10 +0000 https://campaignme.com/?p=121565 Digital Champions, a fast-growing social-first agency that turns cultural intelligence into creative impact , has revealed major milestones in its evolution with the launch of its refreshed brand, new website and the formalisation of its regional presence across the GCC, including an expanded Dubai office, and formalised operations in Qatar. This expansion comes alongside a […]

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]]> QComms secures seven new clients in April 2026 https://campaignme.com/qcomms-secures-seven-new-clients-in-april-2026/ Tue, 28 Apr 2026 11:47:51 +0000 https://campaignme.com/?p=121177 QComms, a PR and digital agency based in Dubai – with offices in the UK, Abu Dhabi, and Riyadh – has secured seven new client wins in April 2026. Its portfolio has expanded across varying sectors, delivering integrated PR strategies that help brands launch, grow, and stand out. Ascott, one of QComms’ longest-standing hospitality clients, […]

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]]> Stereo Creative appointed as BOUNCE’s agency of record to launch new campaign https://campaignme.com/stereo-creative-appointed-as-bounces-agency-of-record-to-launch-new-campaign/ Mon, 13 Apr 2026 05:00:15 +0000 https://campaignme.com/?p=120362 Stereo Creative, a culturally charged creative studio, has been appointed by BOUNCE, one of the world’s leading trampoline and freestyle playground, as its agency-of-record. The new Stereo Creative Dubai office will lead BOUNCE’s upcoming creative campaigns in support of a new venue opening in Riyadh, Saudi Arabia. The experience-led campaign taps into freestyle youth culture […]

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]]> Gargash Auto appoints iProspect as agency of record to power next phase of growth in the UAE https://campaignme.com/gargash-auto-appoints-iprospect-to-power-next-phase-of-growth-in-the-uae/ Mon, 06 Apr 2026 07:35:35 +0000 https://campaignme.com/?p=118626 iProspect, a dentsu company, has been appointed as media agency partner for Gargash Auto, a key division of one the UAE’s longest-established business enterprises, following a competitive pitch process. iProspect was selected for its ability to translate audience insight and innovation into measurable business outcomes. Under the new partnership, iProspect will lead digital and out-of-home […]

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]]> StickyGinger wins Marks & Spencer Middle East, Watsons GCC, BRED Abu Dhabi accounts https://campaignme.com/stickyginger-wins-marks-spencer-middle-east-watsons-gcc-bred-abu-dhabi-accounts/ Mon, 23 Feb 2026 07:16:42 +0000 https://campaignme.com/?p=116687 StickyGinger has kicked off 2026 with a series of significant retained and project account wins across PR and Social Media, including new and expanded partnerships with Marks & Spencer Middle East, Watsons GCC and BRED Abu Dhabi. Leading the momentum is a flagship integrated win with Marks & Spencer Middle East. Following the successful delivery […]

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