pitch Archives - Campaign Middle East https://campaignme.com/tag/pitch/ Mon, 11 May 2026 15:32:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png pitch Archives - Campaign Middle East https://campaignme.com/tag/pitch/ 32 32 The fine line between value and cost https://campaignme.com/the-fine-line-between-value-and-cost/ Mon, 11 May 2026 08:20:08 +0000 https://campaignme.com/?p=121839 There is a delicate balance in agency pitches between encouraging creative, strategic thinking and ensuring commercial discipline. As the industry evolves, maintaining that balance has become increasingly important. Competitive pitching is designed to create value. By inviting multiple agencies to respond to the same challenge, brands can compare different perspectives, evaluate capabilities and select the […]

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]]> Netflix picks winner of EMEA media review https://campaignme.com/netflix-picks-winner-of-emea-media-review/ Thu, 23 Apr 2026 13:55:30 +0000 https://campaignme.com/?p=120984 Netflix is set to appoint Dentsu as its media agency of record across the EMEA region following a competitive review against rivals WPP and Omnicom. Dentsu has been working with Netflix in the UK since 2023, with the account, worth $191m in 2025 according to COMvergence, being led out of iProspect. The EMEA pitch was a […]

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]]> Omnicom lands IBM global media account https://campaignme.com/omnicom-lands-ibm-global-media-account/ Mon, 13 Apr 2026 12:28:28 +0000 https://campaignme.com/?p=120436 IBM has awarded its global media account to Omnicom following a competitive review. The account’s remit spans the Americas, EMEA, and APAC including Japan, Campaign has learned. IBM’s global media spend totalled $190m (£141.5m) in 2025, down from $330m (£245.8m) the prior year, according to COMvergence estimates. Omnicom beat out Publicis and Dentsu in the […]

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]]> Royal Furniture appoints Team Red Dot to lead digital transformation https://campaignme.com/royal-furniture-appoints-team-red-dot-to-lead-digital-transformation/ Fri, 21 Nov 2025 13:45:02 +0000 https://campaignme.com/?p=112168 Royal Furniture, one of the UAE’s most established home furnishings brands, has appointed Team Red Dot as its digital agency of record to accelerate its digital transformation and strengthen its competitive position across the region. The partnership will see Team Red Dot design and execute a full-funnel digital roadmap to grow the brand’s reach, relevance, […]

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]]> Shakespeare Communications adds Frank Porter to its client roster https://campaignme.com/shakespeare-communications-adds-frank-porter-to-its-client-roster/ Mon, 10 Nov 2025 09:14:21 +0000 https://campaignme.com/?p=111602 Shakespeare Communications, a Dubai-headquartered PR and communications agency, has been appointed by Frank Porter as its public relations partner for the Middle East. Founded in 2017, the short-term rental property management firm in Dubai manages more than 650 properties across the UAE. offering end-to-end solutions for homeowners including listing management, interior design, guest services and […]

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]]> Muscat Media Group picks Arabian Media Company as exclusive media rep https://campaignme.com/muscat-media-group-picks-arabian-media-company-as-exclusive-media-rep/ Tue, 04 Nov 2025 06:17:14 +0000 https://campaignme.com/?p=111251 Muscat Media Group (MMG) has appointed Choueiri Group’s Arabian Media Company (AMC) as its exclusive media representative, effective 1 November 2025. The alliance brings together two of the Middle East’s most influential media organisations, creating a powerful platform for advertisers to connect with Oman’s dynamic and diverse audiences across print, radio, and digital channels. Founded […]

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]]> How to win a pitch in under 60 seconds https://campaignme.com/how-to-win-a-pitch-in-under-60-seconds/ Wed, 03 Sep 2025 13:15:41 +0000 https://campaignme.com/?p=108032 In a region where marketing pitches are becoming more competitive, data-driven, and AI-enhanced, it’s easy to assume that the slickest deck will carry the day. And while most pitches today take place online, the biggest and most transformative opportunities are still won in person, where human connection becomes the ultimate differentiator. But in MENA’s boardrooms, […]

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]]> GODIVA appoints Brazen MENA as PR agency for the UAE, KSA https://campaignme.com/godiva-appoints-brazen-mena-as-pr-agency-for-the-uae-ksa/ Tue, 26 Aug 2025 07:13:40 +0000 https://campaignme.com/?p=107158 GODIVA, the chocolatier brand under the pladis Global portfolio, has appointed Brazen MENA as its communications partner across the United Arab Emirates and the Kingdom of Saudi Arabia. As part of the partnership, Brazen MENA will lead PR and influencer activity for GODIVA’s retail and café portfolio. The agency will champion the brand’s legacy of […]

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]]> Vodafone renews media account with Carat for EMEA https://campaignme.com/vodafone-renews-media-account-for-emea-with-carat/ Wed, 20 Aug 2025 05:51:29 +0000 https://campaignme.com/?p=106826 Vodafone has re-appointed Dentsu’s Carat to its EMEA media planning and buying account, following a competitive pitch. Out of the 11 markets covered in the win, the Middle East will see Carat’s Egypt office oversee media planning and buying for the telecoms brand. The contract will last for the next three years, starting on 1 […]

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]]> Energy drink brand Power Horse picks FRASER as global creative partner https://campaignme.com/energy-drink-brand-power-horse-picks-fraser-as-global-creative-partner/ Thu, 17 Jul 2025 04:30:27 +0000 https://campaignme.com/?p=105580 Power Horse, the Austria-born energy drink brand, has appointed FRASER as its new global creative partner following a competitive pitch. The independent agency, known for its borderless, integrated, and multicultural approach, will lead the account from its Dubai office. FRASER will also work closely with its Berlin and Zurich teams to deliver transformative work for […]

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