pickofthequarter Archives - Campaign Middle East https://campaignme.com/tag/pickofthequarter/ Tue, 29 Aug 2023 07:18:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png pickofthequarter Archives - Campaign Middle East https://campaignme.com/tag/pickofthequarter/ 32 32 Pick of the Quarter: Unforgettable Ramadan with Maggi https://campaignme.com/pick-of-the-quarter-unforgettable-ramadan-with-maggi/ Mon, 26 Jun 2023 08:13:34 +0000 https://campaignme.com/?p=63707 During Ramadan food brand MAGGI – NESTLE FOOD, part of Nestle Middle East, used personalised content to help women make a difference in their cooking through its products and services. ‘Experience a Ramadan like no other with Maggi!’ campaign was launched for Ramadan,  the most food-centric time of the year. Regardless of cooking skills, it focused […]

The post Pick of the Quarter: Unforgettable Ramadan with Maggi appeared first on Campaign Middle East.

]]> Pick of the Quarter: Clicking to convert https://campaignme.com/pick-of-the-quarter-clicking-to-convert/ Tue, 28 Mar 2023 10:00:57 +0000 https://campaignme.com/?p=59163 Last year’s World Cup football tournament was a huge success, in terms of viewers and engagement. Official statistics from FIFA show that five billion people engaged with the month-long tournament. The final between eventual winners Argentina and France achieved a global reach of close to 1.5 billion viewers while almost six billion engagements were made […]

The post Pick of the Quarter: Clicking to convert appeared first on Campaign Middle East.

]]> Pick of the Quarter: Qatar Airways will rock you https://campaignme.com/pick-of-the-quarter-qatar-airways-will-rock-you/ Wed, 28 Dec 2022 09:30:25 +0000 https://campaignme.com/?p=56221 As FIFA’s official airline partner for the 2022 Qatar World Cup, Qatar Airways celebrated the universal language of football by shining the spotlight on fans and the unforgettable journeys leading up to the tournament. The energetic and exciting video commercial combined the airline’s firm belief that sport is a universal language which unites fans and […]

The post Pick of the Quarter: Qatar Airways will rock you appeared first on Campaign Middle East.

]]> Pick of the Quarter: Sephora redefining commerce for beauty https://campaignme.com/pick-of-the-quarter-sephora-redefining-commerce-for-beauty/ Thu, 29 Sep 2022 06:00:47 +0000 https://campaignme.com/?p=53439 Cosmetics retailer Sephora wanted to launch its new beauty products in a way that has never been done before, creating awareness in an innovative and dynamic fashion and collapsing the marketing funnel from awareness to purchase. Sephora’s target audience was women who are interested in beauty and cosmetics, aged 16-40 and living in the Middle […]

The post Pick of the Quarter: Sephora redefining commerce for beauty appeared first on Campaign Middle East.

]]> Pick of the Quarter: Banking on Reels ads to deliver results https://campaignme.com/pick-of-the-quarter-banking-on-reels-ads-to-deliver-results/ Thu, 07 Jul 2022 06:17:06 +0000 https://campaignme.com/?p=51008 This Mother’s Day, Emirates NBD bank and FP7 partnered with Meta’s Instagram to launch a Reels-first execution using the platform’s trending ‘Teleportation’ transition. Videos showed a mother being plucked out of her environment and transported into the lap of luxury at one of the hotel partners of ENBD. The videos promoted a competition where users […]

The post Pick of the Quarter: Banking on Reels ads to deliver results appeared first on Campaign Middle East.

]]> Pick of the quarter: Instagram and Chalhoub Greenhouse have teamed up to mentor and develop high-potential local fashion startups in KSA https://campaignme.com/pick-of-the-quarter-fashion-grown-locally-chalhoub-groups-the-greenhouse-partners-with-instagram-to-create-fashion-lab/ Tue, 29 Mar 2022 12:01:04 +0000 https://campaignme.com/?p=46860 Instagram and Chalhoub Greenhouse have teamed up to mentor and develop high-potential local fashion startups in KSA. The initiative came from the ‘Fashion Lab’, a programme launched by Chalhoub Greenhouse to promote corporate entrepreneurship and identify disruptive and innovative Saudi Fashion brands. Over five months, Fashion Lab provides five new businesses with the necessary skills […]

The post Pick of the quarter: Instagram and Chalhoub Greenhouse have teamed up to mentor and develop high-potential local fashion startups in KSA appeared first on Campaign Middle East.

]]> Pick of the quarter: Reel-y inspiring content https://campaignme.com/pick-of-the-quarter-reel-y-inspiring-content/ Tue, 21 Dec 2021 06:48:50 +0000 https://campaignme.com/?p=43920 Consumer electronics brand Samsung KSA has dived into Instagram Reels for the first time. Reels were introduced in mid-2020 as a way to create short, fun, shareable videos of just 15 seconds. It was a new platform for Samsung KSA, but a wise choice for a brand speaking to a Generation Z audience. For the […]

The post Pick of the quarter: Reel-y inspiring content appeared first on Campaign Middle East.

]]> Pick of the quarter: Emirates NBD campaign educates the public about fraudster’s tactics https://campaignme.com/pick-of-the-quarter-emirates-nbd-campaign-educates-the-public-about-fraudsters-tactics/ Mon, 27 Sep 2021 07:45:20 +0000 https://campaignme.com/?p=40967 As the cost of cybercrime to the banking sector rose 10 per cent in 2020, Emirates NBD has committed a major portion of its AED 1bn digital transformation investment into fighting cybercrime. The UAE bank’s last television commercial in 2019 was a big hit, riffing on the popular 2002 Shaggy song It Wasn’t Me, but […]

The post Pick of the quarter: Emirates NBD campaign educates the public about fraudster’s tactics appeared first on Campaign Middle East.

]]> Pick of the quarter: Maggi Arabia celebrates the moments that define Ramadan https://campaignme.com/maggi-arabia-celebrates-the-moments-that-define-ramadan/ Thu, 24 Jun 2021 12:34:39 +0000 https://campaignme.com/?p=37941 Food brand Maggi Arabia wanted to reach women who are passionate about cooking, during the second Ramadan the world would spend under social distancing restrictions brought about by the Covid-19 pandemic. Maggi ARABIA’s audience are often looking for ways to shorten the cooking process without compromising on flavour or taste. At other times, they want […]

The post Pick of the quarter: Maggi Arabia celebrates the moments that define Ramadan appeared first on Campaign Middle East.

]]> Pick of the quarter: Pepsi pays a musical tribute to Saudi Arabia https://campaignme.com/pepsi-pays-a-musical-tribute-to-saudi-arabia/ Tue, 30 Mar 2021 07:32:32 +0000 https://campaignme.com/?p=34449 Pepsi has long been known for its connections with music, an association perfectly in tune with the brand’s ability to unify artistic expression and youth culture. It has used music as a platform and passion point for more than half a century and has previously partnered with iconic artists and legacies across the globe and […]

The post Pick of the quarter: Pepsi pays a musical tribute to Saudi Arabia appeared first on Campaign Middle East.

]]>