PHD Archives - Campaign Middle East

These are Campaign Middle East’s Work picks for May 2026

Shantelle Nagarajan — Wed, 03 Jun 2026 14:03:45 +0000

Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the work picks for May 2026 – featuring campaigns from Al-Futtaim Toyota, Magix, AFC Asian Cup […]

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Omnicom Media, Tapper link up to boost campaign performance integrity for clients

Anup Oommen — Mon, 25 May 2026 09:56:03 +0000

Omnicom Media has revealed a strategic partnership with Tapper, a preferred traffic quality platform, aimed at strengthening campaign governance and performance integrity across its client portfolio by independently monitoring and blocking invalid traffic in real time. The partnership has already delivered significant results, with Al-Futtaim Electric Mobility/BYD seeing a 25.4 per cent increase in conversion rate […]

The post Omnicom Media, Tapper link up to boost campaign performance integrity for clients appeared first on Campaign Middle East.

Saudi Report 2026: The annual work round-up

Ishwari Khatu — Fri, 15 May 2026 05:00:30 +0000

Here is Campaign Middle East’s annual round-up of selected Work from the Kingdom in its Saudi Arabia Report. This year’s selection highlights campaigns that tapped into humour, fandom, Ramadan rituals, self-expression and everyday Saudi insights to connect with audiences in culturally relevant ways. Here is the 2026 round-up of some ‘made-for-Saudi, by-Saudi’ campaigns, featuring work […]

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Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’

Anup Oommen — Tue, 05 May 2026 10:43:19 +0000

Al-Futtaim Toyota has unveiled ‘The Accidental Icon‘ campaign, in partnership with creative agency Memac Ogilvy UAE, production house Vibe Content Creators, media agency PHD, and PR and communications agency Gambit Communications. The campaign, which builds on Al-Futtaim Toyota’s decades of reliability, reignites an age-old emotional brand connection with Emiratis and long-term residents of the UAE […]

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How ‘Vaseline Ghabga’ turned Ramadan gatherings into entertainment on MBC Shahid

Anup Oommen — Mon, 30 Mar 2026 13:55:42 +0000

During Ramadan, some of the most meaningful moments don’t happen around big occasions, but in the quiet, late-night hours between Taraweeh and Suhoor. In the Gulf Region, that moment comes alive through the Ghabga a gathering typically filled with food, laughter and unfiltered conversations. With Vaseline Ghabga, the brand set out to capture this feeling and turn […]

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Why obsession is rewriting the media playbook

Hiba Faisal — Thu, 05 Mar 2026 09:52:38 +0000

In an act of brazen foolishness, and despite 17 years of Middle East summers advising against it, I decided to minimise travel last year. I convinced myself that I could handle it. That I was, as the young ones say, Built Different. I am not. To break the monotony, I revisited The Wire, a series I had completed […]

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MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup

Anup Oommen — Wed, 03 Dec 2025 05:16:10 +0000

Leaders from agencies within major holding groups have told Campaign Middle East that the major global shake-up following Omnicom’s takeover of Interpublic Group (IPG) will have minimal fallout on the Middle East region. Earlier this week, as the UAE was celebrating its 54th National Day with a long weekend, news broke across the globe that […]

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First round of speakers revealed for The Future is Now event

Shantelle Nagarajan — Fri, 29 Aug 2025 14:00:52 +0000

The Campaign Breakfast Briefing: The Future is Now returns on Friday, September 12, at the Metropolitan Hotel Dubai and is set to host more than 15 brand and agency marketers who have pioneered the future of media and marketing in the Middle East. The half-day event’s agenda features topics such as commerce scalability in that […]

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Vaseline edu-care BodyCare Boot Camp campaign rakes in millions of views

Anup Oommen — Thu, 08 May 2025 05:20:47 +0000

Vaseline has launched its BodyCare Boot Camp campaign, going far beyond a skincare drop, to ‘vibe with its audiences’ by offering education around body care usage. The brand has positioned the Body Care Bootcamp campaign as ‘the skincare syllabus we never knew we needed’. The digital native campaign, which featured across the GCC region, was […]

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Dubai Lynx announces 2025 winners

Ishwari Khatu — Thu, 10 Apr 2025 06:58:55 +0000

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, announced the winners of its 2025 Awards at an award ceremony held at Emirates Golf Club in Dubai. The awards celebrate the most outstanding creative work from across the region. This year saw the introduction of new categories that reflect evolving industry dynamics. The Use […]

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