Pharmaceutical Archives - Campaign Middle East https://campaignme.com/tag/pharmaceutical/ Thu, 09 Nov 2023 05:15:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Pharmaceutical Archives - Campaign Middle East https://campaignme.com/tag/pharmaceutical/ 32 32 Panadol visualises pain relief as personalised art https://campaignme.com/panadol-visualises-pain-relief-as-personalised-art/ Fri, 10 Nov 2023 06:00:43 +0000 https://campaignme.com/?p=71791 Panadol’s latest campaign tries something different from the norm of the pharmaceutical campaigns. Stepping away from a more rational appeal, the brand took an emotional and creative approach to the concept of pain relief. Campaign Middle East will be hosting its monthly Breakfast Briefing on the Out of Home industry on 10th November at the […]

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]]> Majority of CMOs set to increase digital retail media budget in next year https://campaignme.com/majority-of-cmos-set-to-increase-digital-retail-media-budget-in-next-year/ Wed, 12 Oct 2022 08:40:59 +0000 https://campaignme.com/?p=53916 About three-quarters of chief marketers expect to increase their digital retail media budget in the coming year, a new survey has revealed. The poll of senior marketers from across the globe by Campaign found 47 per cent said they would be increasing their budget by more than 25 per cent, while just under a third (29 per […]

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