Peter Jacob Archives - Campaign Middle East https://campaignme.com/tag/peter-jacob/ Thu, 07 May 2026 01:44:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Peter Jacob Archives - Campaign Middle East https://campaignme.com/tag/peter-jacob/ 32 32 Current Global MENAT appoints Jacquelyn Moulds as Director for Client Experiences https://campaignme.com/current-global-menat-appoints-jacquelyn-moulds-as-director-for-client-experiences/ Wed, 29 Apr 2026 14:05:22 +0000 https://campaignme.com/?p=121194 Following another year of growth, expansion and award wins, Current Global MENAT has announced the appointment of Jacquelyn Moulds as Director for Client Experiences. Moulds joins with nearly two decades of experience in integrated communications and agency leadership, most recently at The Romans where she was part of the leadership team that re-launched the agency […]

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]]> Part 2: What Arne Slot’s time at Liverpool tells us about personal branding https://campaignme.com/part-2-what-arne-slots-time-at-liverpool-tells-us-about-personal-branding/ Wed, 08 Apr 2026 13:30:55 +0000 https://campaignme.com/?p=119460 When Arne Slot arrived at Liverpool Football Club and steadily built towards a title-winning debut season, it felt like a case study in modern leadership and branding. So much so in fact I wrote about it for Campaign Middle East. Slot came across as humble, calm and composed. He was a clear, and seemingly natural, […]

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]]> Current Global MENAT adds classic car auto shop Retro 9 to client roster https://campaignme.com/current-global-menat-adds-classic-car-auto-shop-retro-9-to-client-roster/ Thu, 19 Feb 2026 14:00:56 +0000 https://campaignme.com/?p=116584 Automotive restoration brand Retro 9 has appointed Current Global MENAT as its PR partner across the GCC. The appointment sees the agency leading Retro 9’s external communications and delivering an earned-first strategy rooted in storytelling, craftsmanship and cultural relevance. Retro 9 speaks to a discreet global audience of collectors and enthusiasts who value authenticity over […]

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]]> Will artificial intelligence (AI) and authenticity continue to remain buzzwords in 2026? https://campaignme.com/will-artificial-intelligence-ai-and-authenticity-continue-to-remain-buzzwords-in-2026/ Tue, 17 Feb 2026 05:07:46 +0000 https://campaignme.com/?p=116345 Throughout 2025, two words have dominated most conversations: ‘AI’ and ‘authenticity’. But now in 2026, will these terms remain as buzzwords or start being a part of how brands operate, create and grow. In this month’s Industry Forum, we asked a cross section of industry experts to weigh in on the question: Will artificial intelligence […]

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]]> Dubai Airports appoints Current Global as its retained PR agency https://campaignme.com/dubai-airports-appoints-current-global-as-its-retained-pr-agency/ Wed, 09 Jul 2025 08:08:28 +0000 https://campaignme.com/?p=105220 Dubai Airports has appointed Current Global MENAT as its strategic public relations agency, following a competitive pitch review. As the operator of Dubai International (DXB) and Dubai World Central – Al Maktoum International (DWC), Current Global will partner with its newest client to deliver impactful integrated campaigns, and proactive media engagement. Current Global operates within […]

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]]> Lessons, learnings and lenses from the virtual Cannes Lions shortlist jury room https://campaignme.com/lessons-learnings-and-lenses-from-the-virtual-cannes-lions-shortlist-jury-room/ Mon, 09 Jun 2025 05:40:18 +0000 https://campaignme.com/?p=103445 And that’s a wrap, the Cannes Lions shortlist voting is done. Before we see the winners, feel the FOMO from social posts from rooftop receptions and creative roundtables, or ponder the inevitable edgy fashion choices, here are a few reflections from my first time as a PR shortlist jury member. Let’s say at the outset, […]

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]]> Current Global MENAT strengthens team with new hires https://campaignme.com/current-global-menat-strengthens-team-with-new-hires/ Wed, 28 May 2025 08:12:54 +0000 https://campaignme.com/?p=103003 Current Global MENAT, part of Middle East Communications Network (MCN), has made five new appointments in the last two months following several major client wins and continued development of its capabilities. Nick Watkins, former ARN News Editor and contributor to The National and Gulf News, joins as Senior Editor charged with leading the agency’s storytelling […]

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]]> What Liverpool FC’s Arne Slot can tell us about the power of personal branding https://campaignme.com/what-liverpool-fcs-arne-slot-can-tell-us-about-the-power-of-personal-branding/ Wed, 19 Mar 2025 07:54:13 +0000 https://campaignme.com/?p=98162 Just under a year ago Liverpool FC announced the appointment of a relatively unknown Dutch head coach called Arne Slot. Pundits, ex-players, fans and media all agreed on one thing. Following in the footsteps of managerial legend, Jürgen Klopp, was going to be a very tough gig. The prosecution’s main evidence was to look at […]

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]]> Current Global MENAT kicks off 2025 with senior hire https://campaignme.com/current-global-menat-kicks-off-2025-with-senior-hire/ Fri, 10 Jan 2025 11:01:33 +0000 https://campaignme.com/?p=94593 MCN’s Current Global MENAT has announced the appointment of Luanne D’Souza as Account Director. With over a decade of experience, the agency claims she brings a wealth of expertise in creating award-winning social-first campaigns for brands like Rolls-Royce, Amazon Prime Video, Al-Futtaim Automotive and Marriott Bonvoy. D’Souza joins Current Global’s team working across clients like […]

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]]> A new IDEA to change the DEI order https://campaignme.com/a-new-idea-to-change-the-dei-order/ Wed, 02 Oct 2024 14:07:53 +0000 https://campaignme.com/?p=90362 Across the marketing industry we know how to talk a good game. It’s what we do, right? It’s in our nature to embrace new thinking and search for new ideas. Our DNA is one of being inquisitive about things, wanting to find answers and create solutions. We look to shed light on important issues, challenges […]

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