Peter Field Archives - Campaign Middle East https://campaignme.com/tag/peter-field/ Tue, 18 Nov 2025 08:07:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Peter Field Archives - Campaign Middle East https://campaignme.com/tag/peter-field/ 32 32 Standing out by brand-building through another sales frenzy https://campaignme.com/standing-out-by-brand-building-through-another-sales-frenzy/ Tue, 18 Nov 2025 08:07:13 +0000 https://campaignme.com/?p=112011 Last weekend, I was bombarded by at least 10 emails from different retailers and several text messages and WhatsApp notifications, all screaming about the “biggest sales event” of the year. The message, loud and clear: buy everything now, or miss out entirely. According to Think with Google insights, November has become a discount powerhouse, with […]

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]]> Catch the creative effectiveness codes unlocked at Cannes https://campaignme.com/catch-the-creative-effectiveness-codes-unlocked-at-cannes/ Fri, 28 Jun 2024 12:02:11 +0000 https://campaignme.com/?p=86438 Sure, creativity matters, but creative effectiveness relies on the “when” and “how” to apply this creativity. The highlights of Creative Impact, one of the six content streams co-curated by Cannes Lions and WARC, the global authority on marketing effectiveness, have been summarised in the second edition of the Creative Impact Unpacked report. The report features […]

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