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	<title>personalised communication Archives - Campaign Middle East</title>
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		<title>Above Digital shifts focus to outcomes-driven performance marketing in 2026</title>
		<link>https://campaignme.com/above-digital-shifts-focus-to-outcomes-driven-performance-marketing-in-2026/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 26 Mar 2026 07:00:31 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
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		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Above Digital]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[aesthetics industry]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[B2B brands]]></category>
		<category><![CDATA[business outcomes]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[consistent follow-ups]]></category>
		<category><![CDATA[digital campaigns]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[Namita Ramani]]></category>
		<category><![CDATA[Performance marketing]]></category>
		<category><![CDATA[performance measurement]]></category>
		<category><![CDATA[personalised communication]]></category>
		<category><![CDATA[revenues]]></category>
		<category><![CDATA[service-based businesses]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=118173</guid>

					<description><![CDATA[<p>Dubai-based Above Digital has intentionally de-prioritised ecommerce projects, and has shifted its focus to position itself as a performance marketing agency specialising in revenue-focused digital campaigns for service-based businesses and B2B brands. As a revenue-driven performance marketing agency, Above Digital is repositioning its core offerings to build deeper relationships, be accountable for real business outcomes [&#8230;]</p>
<p>The post <a href="https://campaignme.com/above-digital-shifts-focus-to-outcomes-driven-performance-marketing-in-2026/">Above Digital shifts focus to outcomes-driven performance marketing in 2026</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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