Performics Archives - Campaign Middle East

Publicis Groupe’s Performics secures GMP partner, reseller status

Anup Oommen — Tue, 29 Oct 2024 09:26:49 +0000

Performics, a division of Publicis Groupe and a performance orchestrator providing cross-platform solutions to future-focused marketing challenges, has earned the Google Marketing Platform (GMP) partner and reseller status in the MENA region. This distinction places Performics among a select group of agencies with the capability to offer clients direct access to Google’s suite of […]

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Power Essay by Perfomics Muhannad Hasan: Prepare for a Private Future

Nadeem Quraishi — Thu, 26 Sep 2019 11:10:06 +0000

Online privacy has become the hottest topic in today’s digital world. As legislators gain a deeper understanding of the internet giants’ business models, they are slowly realising just how much these companies rely on users’ data being freely or unwittingly given. While the internet was once thought of as a free-of-charge, all-inclusive space, increased awareness of […]

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Digital Essay: Blockchain: Between hype and reality by Muhannad Hasan

Nadeem Quraishi — Thu, 29 Nov 2018 10:22:02 +0000

In a world that is dominated by buzz words and overhyped trends, marketers and advertisers are overwhelmed with these concepts and almost always require a helping hand in gaining a deep understanding of them. And this is where due diligence becomes a top priority. Especially as we cannot afford to simply ride the wave whenever […]

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Digital Essay: The Voice Era by George Chivi and Piotr Rozycki

Nadeem Quraishi — Thu, 22 Nov 2018 05:41:45 +0000

Voice represents a logical next step in the evolution of how we interact with information. It’s more natural than using a touchpad or keyboard, takes less brainpower and creates even more opportunity for tech to move further into the background and reduce our reliance on screens. This shift to zero-interface computing will change the way […]

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Whatever next?

Austyn Allison — Sun, 28 Aug 2016 08:35:58 +0000

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

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Digital Essays 2014: Stack storytelling

Campaign Staff — Tue, 25 Nov 2014 12:48:25 +0000

We have reached a point in communications where ‘stack storytelling’ is not a fancy-sounding buzzword; it is the future, says Jamil Zablah. A few topics have been dominating my conversations these days with clients and partners in the industry. One is what is our mobile strategy for the agency moving forward? The other is how are […]

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