perceptions Archives - Campaign Middle East https://campaignme.com/tag/perceptions/ Mon, 25 May 2026 07:27:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png perceptions Archives - Campaign Middle East https://campaignme.com/tag/perceptions/ 32 32 dentsu launches new consumer vision study: ‘Mothers of Reinvention’ https://campaignme.com/dentsu-launches-new-consumer-vision-study-mothers-of-reinvention/ Mon, 25 May 2026 07:27:46 +0000 https://campaignme.com/?p=122500 dentsu has launched its latest Consumer Vision report, Mothers of Reinvention, a new global thought leadership study exploring the shifts set to reshape technology, culture, consumers and brands over the next five to ten years. This report is the third edition of Consumer Vision, following in the footsteps of The Age of Inclusive Intelligence (published […]

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]]> The MENA Power List 2025: Omnicom Media Group MENA’s Wissam Najjar https://campaignme.com/the-mena-power-list-2025-omnicom-media-group-menas-wissam-najjar/ Mon, 06 Oct 2025 10:00:37 +0000 https://campaignme.com/?p=109830 Title: Chief Operating Officer, Omnicom Media Group MENA Years in the role: 4 years Years in the industry: 24 years Years in the middle east region: Born and raised Other roles / board memberships: Board Member, ABG UAE Power Essay: Soft power, hard economics – media as a national growth engine Advertising has moved far […]

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]]> How tourism is powering a new era in Saudi Arabia https://campaignme.com/how-tourism-is-powering-a-new-era-in-saudi-arabia/ Wed, 30 Jul 2025 07:50:05 +0000 https://campaignme.com/?p=106124 As someone who has had the privilege of working within Saudi Arabia’s tourism sector for nearly three years, I have seen first-hand how transformation here isn’t just about vision — it’s about delivery. Growth is easy to talk about. Sustaining it is another story. Nevertheless, Saudi Arabia is not just growing — it is evolving. […]

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]]> Influencer marketing insights from 50 CMOs and influencers https://campaignme.com/influencer-marketing-insights-from-50-cmos-and-influencers/ Mon, 17 Mar 2025 06:30:45 +0000 https://campaignme.com/?p=98051 YAAP recently published an in-depth report that sheds light on the current state of influencer marketing. The report reveals insights from 50 chief marketing officers (CMOs) and several leading influencers, and aims to serve as a beacon for marketers looking to navigate this dynamic space. Sharing his thoughts in an exclusive thought leadership article, Arshad […]

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