path to purchase Archives - Campaign Middle East https://campaignme.com/tag/path-to-purchase/ Tue, 26 Aug 2025 10:08:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png path to purchase Archives - Campaign Middle East https://campaignme.com/tag/path-to-purchase/ 32 32 94% of Saudis use social platforms to decide where to eat, shop, travel https://campaignme.com/94-of-saudis-use-social-platforms-to-decide-where-to-eat-shop-and-travel/ Tue, 26 Aug 2025 10:08:05 +0000 https://campaignme.com/?p=107183 Social platforms are not only being used to search, but also to spark discovery, inspiration and make decisions. Close to 94 per cent of people surveyed in Saudi Arabia stated that they use social platforms to discover and decide where to eat, shop and travel, according to the latest research released by Snapchat, in partnership […]

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]]> Search advertising report: How are people picking their path to purchase? https://campaignme.com/search-advertising-report-how-are-people-picking-their-path-to-purchase/ Thu, 31 Jul 2025 08:41:42 +0000 https://campaignme.com/?p=106197 The way people seek information and find – or are guided through – their path to purchase is changing rapidly. People are currently leaning into social and video platforms far more than traditional search engines at a time when search advertising now accounts for close to a quarter, 22 per cent, of all media budgets, and […]

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