participation Archives - Campaign Middle East https://campaignme.com/tag/participation/ Thu, 11 Jun 2026 10:27:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png participation Archives - Campaign Middle East https://campaignme.com/tag/participation/ 32 32 How Arab football is changing fan engagement across the Middle East https://campaignme.com/how-arab-football-is-changing-fan-engagement-across-the-middle-east/ Wed, 10 Jun 2026 09:52:45 +0000 https://campaignme.com/?p=123166 Excitement around the FIFA World Cup 2026 has been building across the Middle East and North Africa as fans debate their teams’ chances, discuss star players, and prepare to follow the matches. Although the tournament will take place in North America, Mexico and Canada, it feels closer than ever for audiences across the region. This […]

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]]> The industry doesn’t need better pitches; it needs better standards https://campaignme.com/the-industry-doesnt-need-better-pitches-it-needs-better-standards/ Thu, 04 Jun 2026 06:14:44 +0000 https://campaignme.com/?p=122900 The conversation around pitching in the Middle East has finally opened up. For years, the pitch process has been marked by frustrations around unrealistic timelines, speculative work, huge agency lists, procurement-heavy structures, unclear decision-making and, in some cases, pitches that simply disappear without closure. Yet despite how openly these conversations happen behind closed doors, very […]

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]]> The One Club launches free global challenge for young creatives; prizes worth $15,000 https://campaignme.com/the-one-club-launches-free-global-challenge-for-young-creatives-prizes-worth-15000/ Tue, 02 Jun 2026 12:31:40 +0000 https://campaignme.com/?p=122773 The One Club for Creativity has launched its first Young Ones “Get Out the Vote” brief, a new free global challenge calling on undergraduate college students around the world to come up with campaigns to drive voter participation. As one of the world’s leading nonprofit organisations whose mission is to support the global creative community, […]

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]]> How brands can win the FIFA World Cup beyond the broadcast https://campaignme.com/how-brands-can-win-the-fifa-world-cup-beyond-the-broadcast/ Thu, 07 May 2026 05:00:40 +0000 https://campaignme.com/?p=121636 In less than two months, the first 48-team FIFA World Cup kicks off across the US, Canada and Mexico. For broadcasters, it will be the largest tournament ever staged. For brands, it will be something else: the most fragmented one. Because the match is no longer where the audience lives. The experience now unfolds around […]

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]]> Athar Festival launches ‘Inside Athar’ series to help brands, creators and agencies stand out https://campaignme.com/athar-festival-launches-inside-athar-series-to-help-brands-creators-and-agencies-stand-out/ Thu, 23 Apr 2026 09:36:37 +0000 https://campaignme.com/?p=120966 As preparations ramp up for the next edition of Athar Festival, organisers have unveiled Inside Athar – a three-part online series designed to give the industry a clearer, more practical understanding of how to maximise participation across content, awards and brand activations. Taking place across three days, the online series brings together jury members, content […]

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]]> Are we following strategy anymore? Or are we following each other? https://campaignme.com/are-we-following-strategy-anymore-or-are-we-following-each-other/ Wed, 08 Apr 2026 09:21:41 +0000 https://campaignme.com/?p=119458 I did not arrive at this through a report. I have arrived at a very humbling and a very awakening truth by meticulous observation. Reading what’s being said across platforms. The think pieces. The advice. The frameworks. The constant reminders to stay active, stay visible, manage tone. And then I look up. I see what’s […]

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]]> Dubai DET’s Beautiful Destinations, MusicNation launch UAE campaign for creative community https://campaignme.com/dubai-dets-beautiful-destinations-musicnation-launch-uae-campaign-for-creative-community/ Mon, 06 Apr 2026 06:42:29 +0000 https://campaignme.com/?p=118635 MusicNation is launching a nationwide movement designed to bring people together through music, expression and shared identity, especially in light of the current uncertainty impacting the creative community. At a time when many artists and creatives are navigating disruption, this campaign aims to channel that energy into something unifying and meaningful, celebrating the UAE through […]

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]]> entourage reveals impact of employee-led community activation during Ramadan https://campaignme.com/entourage-reveals-impact-of-employee-led-community-activation-during-ramadan/ Mon, 30 Mar 2026 05:00:37 +0000 https://campaignme.com/?p=118311 This Ramadan, entourage rolled out a CSR-led campaign focused on consistent, on-ground community engagement, delivering 12,000 Iftar meals across the UAE and Saudi Arabia. The objective was to shift corporate responsibility from messaging to participation, embedding action within the communities the agency operates in. Over 30 days, the campaign distributed 400 meals daily, 200 in […]

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]]> Expo 2030 Riyadh appoints OMD MENA as lead media agency after competitive pitch https://campaignme.com/expo-2030-riyadh-appoints-omd-mena-as-lead-media-agency-after-competitive-pitch/ Thu, 12 Mar 2026 12:20:19 +0000 https://campaignme.com/?p=117659 Expo 2030 Riyadh, the official World Expo to be hosted in Riyadh, Kingdom of Saudi Arabia, has appointed Omnicom Media agency OMD MENA as its lead media agency. A landmark global event designed to be one of the world’s most ambitious platforms for international cooperation, innovation and sustainable development, Expo 2030 Riyadh sits at the […]

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]]> IWD 2026: Diversity was never the point. Growth always was. https://campaignme.com/iwd-2026-diversity-was-never-the-point-growth-always-was/ Thu, 12 Mar 2026 12:15:04 +0000 https://campaignme.com/?p=117653 This month marks International Women’s Day, when organisations across the region reaffirm their commitments to diversity, equality, representation and progress. These moments matter. They bring visibility to an issue that has historically struggled to hold sustained attention.  But once the posts are published, a more practical question remains. What does inclusion actually change for businesses […]

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