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		<title>How Saudi Arabia’s Gen Z are redefining the future of sports and entertainment: report</title>
		<link>https://campaignme.com/how-saudi-arabias-gen-z-are-redefining-the-future-of-sports-and-entertainment-report/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 07:38:26 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Ali AlJehani]]></category>
		<category><![CDATA[channels]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Dentsu]]></category>
		<category><![CDATA[dentsu Sports International]]></category>
		<category><![CDATA[digital platforms]]></category>
		<category><![CDATA[DSI]]></category>
		<category><![CDATA[fandom]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[KSA]]></category>
		<category><![CDATA[KSA Youth Powerplay]]></category>
		<category><![CDATA[monetisation]]></category>
		<category><![CDATA[pace]]></category>
		<category><![CDATA[Samah Raydan]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[short form content]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sport and entertainment]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121152</guid>

					<description><![CDATA[<p>Dentsu Sports International (DSI) has released a new report titled KSA Youth PowerPlay, which explores how Saudi Arabia’s Gen Z population is reshaping the pace, identity and commercial future of sport and entertainment in the Kingdom. Drawing on insights from Dentsu Sports Analytics’ Decoding 360 study of more than 30,000 sports fans globally, alongside regional [&#8230;]</p>
<p>The post <a href="https://campaignme.com/how-saudi-arabias-gen-z-are-redefining-the-future-of-sports-and-entertainment-report/">How Saudi Arabia’s Gen Z are redefining the future of sports and entertainment: report</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>CCOs Unplugged: A masterclass in creativity at Athar Festival 2025</title>
		<link>https://campaignme.com/ccos-unplugged-a-masterclass-in-creativity-at-athar-festival-2025/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 15 Dec 2025 13:30:55 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Alexander Schill]]></category>
		<category><![CDATA[Athar – Saudi Festival of Creativity]]></category>
		<category><![CDATA[Athar Festival]]></category>
		<category><![CDATA[Burson]]></category>
		<category><![CDATA[CCO]]></category>
		<category><![CDATA[chief creative officer]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[creative industry]]></category>
		<category><![CDATA[creative spark]]></category>
		<category><![CDATA[creative work]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[curiosity]]></category>
		<category><![CDATA[fadi mroue]]></category>
		<category><![CDATA[human connection]]></category>
		<category><![CDATA[JAX District]]></category>
		<category><![CDATA[Lucy Harvey]]></category>
		<category><![CDATA[MullenLowe MENA]]></category>
		<category><![CDATA[pace]]></category>
		<category><![CDATA[Paul Banham]]></category>
		<category><![CDATA[Reach]]></category>
		<category><![CDATA[Riyadh]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[scale]]></category>
		<category><![CDATA[Serviceplan Group]]></category>
		<category><![CDATA[Serviceplan Group Middle East]]></category>
		<category><![CDATA[SRMG Labs]]></category>
		<category><![CDATA[Taj Reid]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=113206</guid>

					<description><![CDATA[<p>Curiosity, collaboration and culture combined with everything that makes people connect on a human level – including emotion, empathy and empowered teams – were discussed during the ‘CCOs Unplugged: Ask Me Anything’ panel on creativity at Athar Festival, which was held at JAX District in the heart of Riyadh, Saudi Arabia on 21 and 22 [&#8230;]</p>
<p>The post <a href="https://campaignme.com/ccos-unplugged-a-masterclass-in-creativity-at-athar-festival-2025/">CCOs Unplugged: A masterclass in creativity at Athar Festival 2025</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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