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	<title>outdoor advertisements Archives - Campaign Middle East</title>
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	<title>outdoor advertisements Archives - Campaign Middle East</title>
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		<title>IKEA, This is Libre partner to show the messy reality of life with kids</title>
		<link>https://campaignme.com/ikea-this-is-libre-partner-to-show-the-fun-messy-reality-of-life-with-kids/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 28 Feb 2025 07:40:40 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[activation]]></category>
		<category><![CDATA[Children]]></category>
		<category><![CDATA[Cinema]]></category>
		<category><![CDATA[cinema advertisement]]></category>
		<category><![CDATA[digital campaign]]></category>
		<category><![CDATA[graphic campaign]]></category>
		<category><![CDATA[Ikea]]></category>
		<category><![CDATA[Lee]]></category>
		<category><![CDATA[Lee Films]]></category>
		<category><![CDATA[messy]]></category>
		<category><![CDATA[OOH]]></category>
		<category><![CDATA[Out-of-home]]></category>
		<category><![CDATA[outdoor advertisements]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[This is Libre]]></category>
		<category><![CDATA[TVC]]></category>
		<category><![CDATA[What you're here for?]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=97118</guid>

					<description><![CDATA[<p>IKEA, in partnership with This is Libre, has revealed a campaign highlighting the chaotic and messy, fun reality of life with children, building on IKEA’s reputation as a beloved brand for families with kids in the Middle East that facilitates children&#8217;s creativity and play at home. The campaign initially launched this week in Morocco and [&#8230;]</p>
<p>The post <a href="https://campaignme.com/ikea-this-is-libre-partner-to-show-the-fun-messy-reality-of-life-with-kids/">IKEA, This is Libre partner to show the messy reality of life with kids</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Kudu sees app downloads surge with VML&#8217;s &#8220;instant-reward&#8221; ad</title>
		<link>https://campaignme.com/kudu-sees-app-downloads-surge-with-vmls-instant-reward-ad/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 12 Aug 2024 09:44:47 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[app downloads]]></category>
		<category><![CDATA[earn before you spend]]></category>
		<category><![CDATA[Gen Z]]></category>
		<category><![CDATA[hidden codes]]></category>
		<category><![CDATA[in-store advertisements]]></category>
		<category><![CDATA[instant gratification]]></category>
		<category><![CDATA[integrated advertising]]></category>
		<category><![CDATA[interactive ad]]></category>
		<category><![CDATA[interactive treasure hunt]]></category>
		<category><![CDATA[Jean El Azar]]></category>
		<category><![CDATA[Kudu]]></category>
		<category><![CDATA[loyalty programmes]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[outdoor advertisements]]></category>
		<category><![CDATA[radio spots]]></category>
		<category><![CDATA[Rakan Al Rashed]]></category>
		<category><![CDATA[social media posts]]></category>
		<category><![CDATA[VML]]></category>
		<category><![CDATA[VML KSA]]></category>
		<category><![CDATA[VML Riyadh]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=88153</guid>

					<description><![CDATA[<p>Saudi Arabia’s fast-food chain Kudu has flipped the script on traditional loyalty programmes, capturing Gen Z attention and boosting app downloads through a campaign driven by VML Riyadh. Recognising Gen Z’s aversion to lengthy redemption processes, Kudu launched its new rewards app by offering instant rewards directly through its advertising. The Kudu campaign centered around [&#8230;]</p>
<p>The post <a href="https://campaignme.com/kudu-sees-app-downloads-surge-with-vmls-instant-reward-ad/">Kudu sees app downloads surge with VML&#8217;s &#8220;instant-reward&#8221; ad</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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