Out-of-home advertising Archives - Campaign Middle East https://campaignme.com/tag/out-of-home-advertising/ Wed, 10 Jun 2026 12:02:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Out-of-home advertising Archives - Campaign Middle East https://campaignme.com/tag/out-of-home-advertising/ 32 32 Spent 13 years buying OOH. Then I crossed the floor and sold it. Here’s what nobody tells you. https://campaignme.com/spent-13-years-buying-ooh-then-i-crossed-the-floor-and-sold-it-heres-what-nobody-tells-you/ Wed, 10 Jun 2026 08:16:26 +0000 https://campaignme.com/?p=123208 Most people in media spend a career on one side of the transaction. They become very good at it. They develop instincts, relationships, and a worldview that makes complete sense — from where they’re standing. The problem is that the person on the other side of the table has a completely different worldview. And as […]

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]]> Adcities appoints ex-Teads executive Hicham Berrada to lead global expansion https://campaignme.com/adcities-appoints-ex-teads-executive-hicham-berrada-to-lead-global-expansion/ Mon, 25 May 2026 05:00:27 +0000 https://campaignme.com/?p=122526 Adcities, an adtech firm specialised in out-of-home advertising, has appointed Hicham Berrada as SVP of Global Expansion, bringing on board a highly experienced international adtech executive to lead its next phase of international growth. In his new role, Berrada will lead the next phase of Adcities’ expansion. The company, headquartered in Florida with its first […]

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]]> Mada Media holds official ceremony for naming rights of ‘National Paints’ Station https://campaignme.com/mada-media-holds-official-ceremony-granting-the-naming-rights-for-national-paints-station/ Tue, 17 Mar 2026 05:54:05 +0000 https://campaignme.com/?p=117902 Mada Media has organised the official ceremony for granting of naming rights for the ‘National Paints’ Metro Station, one of the leading regional and global paint manufacturers with a strong presence in the UAE and the wider GCC region. The station was formerly called ‘Jebel Ali’ on the Red Line of the Dubai Metro. Mada […]

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]]> OOH 2026 Briefing: Human-led creativity and programmatic DOOH steal the spotlight https://campaignme.com/campaign-ooh-briefing-human-led-creativity-and-programmatic-dooh-steal-the-spotlight/ Fri, 21 Nov 2025 14:04:30 +0000 https://campaignme.com/?p=112163 Campaign Middle East has successfully concluded its final industry event of the year: Campaign Breakfast Briefing: Out of Home 2026. The event brought more than 200 marketers, agency leaders, media owners and adtech leaders under one roof at The Metropolitan Hotel in Dubai on 21 November to take cognizance of challenges faced and set the […]

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]]> Find Your Tarek: talabat #GetTarekToGoPro shows how it delivers value in daily life https://campaignme.com/find-your-tarek-talabat-gettarektogopro-shows-it-deliver-value-in-daily-life/ Fri, 10 Oct 2025 12:14:13 +0000 https://campaignme.com/?p=110126 Talabat has launched its latest #GetTarekToGoPro comprehensive 360-degree campaign across the UAE and Bahrain, to elevate talabat pro from a functional subscription into a lifestyle product that delivers meaningful everyday value. The rollout included out-of-home advertising across high-traffic areas, radio placements that brought humour and storytelling into listeners’ daily routines, and digital paid media to […]

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]]> Rotana Signs secures 10-year OOH contract for Makkah https://campaignme.com/rotana-signs-secures-10-year-ooh-contract-for-makkah/ Wed, 23 Jul 2025 11:20:44 +0000 https://campaignme.com/?p=105864 Rotana Signs, the exclusive representative of the alliance between Modern Advertising Co. and Rotana Media Services, announced that the alliance has officially won the contract to launch the largest out-of-home advertising project in the Holy City of Makkah. The contract was signed with Al Balad Al Ameen, the investment arm of Makkah Municipality. This landmark […]

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]]> Noon and Flyby partner to offer mobile DOOH ads on last-mile delivery fleet https://campaignme.com/noon-and-flyby-partner-to-offer-mobile-dooh-ads-on-last-mile-delivery-fleet/ Mon, 09 Jun 2025 04:20:14 +0000 https://campaignme.com/?p=103429 E-commerce digital ecosystem noon has partnered with adtech company Flyby to introduce a new mobile digital-out-of-home (DOOH) medium in the last-mile delivery space. The collaboration brings data-driven, real-time digital advertising to noon’s delivery fleet, giving advertisers new ways to reach consumers on the move. As part of the rollout, Flyby’s Smart Delivery Box will be […]

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]]> Beyond the billboard: Unlocking the potential of out-of-home advertising https://campaignme.com/beyond-the-billboard-unlocking-the-potential-of-out-of-home-advertising/ Fri, 16 May 2025 11:40:24 +0000 https://campaignme.com/?p=102505 The global out-of-home (OOH) advertising sector is experiencing robust growth and is projected to reach $67.97bn by 2033, according to a report by IMARC Group. Locally, the UAE’s OOH advertising sector reached $345mn in 2024, and is expected to grow to $498mn by 2030, according to a report by Horizon Grand View Research. In dynamic […]

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]]> SRMG Media Solutions, Phi partner to offer advertisers premium OOH https://campaignme.com/srmg-media-solutions-phi-partner-to-offer-advertisers-premium-ooh/ Thu, 24 Apr 2025 04:20:28 +0000 https://campaignme.com/?p=101160 Recently launched SRMG Media Solutions (SMS), has entered into a strategic partnership with Phi, an out-of-home (OOH) media network and a subsidiary of Naif Alrajhi Investment. The partnership aims to accelerate Phi’s exposure into countries where SRMG Media Solutions has a strong footprint, while providing SMS’s advertising clients with exclusive access to Phi’s premium and […]

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]]> Luxury OOH: Turning glances into captivating stories https://campaignme.com/luxury-ooh-turning-glances-into-captivating-stories/ Thu, 17 Apr 2025 05:30:15 +0000 https://campaignme.com/?p=100920 Luxury today is no longer just about being seen, it’s about being remembered. Out-of-home (OOH) advertising, when done right, transforms fleeting glances into unforgettable stories. For decades, luxury has stood for more than a price tag. It’s been about craftsmanship, emotion, and iconic experiences. Yet many luxury brands still lean on traditional prestige placements: massive […]

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