oud Archives - Campaign Middle East https://campaignme.com/tag/oud/ Thu, 23 Apr 2026 10:16:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png oud Archives - Campaign Middle East https://campaignme.com/tag/oud/ 32 32 Al-Futtaim Lexus reveals seven-episode ‘Crafted with Care’ content series campaign https://campaignme.com/al-futtaim-lexus-reveals-seven-episode-crafted-with-care-content-series-campaign/ Thu, 23 Apr 2026 10:16:33 +0000 https://campaignme.com/?p=120969 Al-Futtaim Lexus has revealed details about its Crafted with Care campaign, a seven-episode creator-led content series developed and launched during Ramadan 2026, designed to explore how craft and care are expressed across the UAE. Developed in partnership with Ogilvy, the series aligned Lexus design principles with cultural practices, drawing a clear connection between attention to […]

The post Al-Futtaim Lexus reveals seven-episode ‘Crafted with Care’ content series campaign appeared first on Campaign Middle East.

]]> WithFeeling reveals immersive sonic identity for Riyadh FoodSphere https://campaignme.com/withfeeling-reveals-immersive-sonic-identity-for-riyadh-oases-tahliya-foodsphere/ Fri, 18 Apr 2025 06:00:05 +0000 https://campaignme.com/?p=100969 Dubai-based sonic branding agency WithFeeling has revealed details about the creation and implementation of the entire sonic identity for the Riyadh Oases Tahliya FoodSphere. Conducted as part of a collaboration between Riyadh Municipality and Riyadh Holding, the 11,000-square-metre immersive space is the first in a network of eight Oases across Riyadh, a city-wide initiative of […]

The post WithFeeling reveals immersive sonic identity for Riyadh FoodSphere appeared first on Campaign Middle East.

]]> MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises https://campaignme.com/massivemusic-sets-sail-in-saudi-arabia-with-sonic-identity-for-aroya-cruises/ Mon, 20 Jan 2025 08:30:58 +0000 https://campaignme.com/?p=94908 MassiveMusic Dubai, a Songtradr company and a music creative agency in the Middle East, has kicked off the new year by delivering a music and sound identity for Saudi Arabia’s AROYA Cruises, a Public Investment Fund (PIF) company, The custom-made sonic branding blends the sounds of traditional Saudi Arabian culture with contemporary notes to create […]

The post MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises appeared first on Campaign Middle East.

]]> Striking the right chord to achieve local appeal and global reach https://campaignme.com/striking-the-right-chord-to-achieve-local-appeal-and-global-reach/ Thu, 19 Dec 2024 04:30:46 +0000 https://campaignme.com/?p=93698 The Middle East is home to some of the most ancient traces of musical instruments in the world, a strong and vibrant cultural heritage, and distinct musical traditions that are valued and developed to this day across the region. Simultaneously, its branding and advertising landscape is currently undergoing an ambitious transformation, as the volume of […]

The post Striking the right chord to achieve local appeal and global reach appeared first on Campaign Middle East.

]]> MassiveMusic delivers sonic branding for Saudi Arabia’s BSF bank https://campaignme.com/massivemusic-delivers-sonic-branding-for-saudi-arabias-bsf-bank/ Wed, 23 Oct 2024 08:21:59 +0000 https://campaignme.com/?p=91335 Music creative agency MassiveMusic Dubai, a Songtradr company, has delivered a new music and sound identity for Banque Saudi Fransi – now BSF – one of Saudi Arabia’s oldest banks. The sonic identity is part of a complete rebrand for BSF, which aims to become the most modern, innovative and experience-focused bank in the Middle […]

The post MassiveMusic delivers sonic branding for Saudi Arabia’s BSF bank appeared first on Campaign Middle East.

]]>