orchestration Archives - Campaign Middle East https://campaignme.com/tag/orchestration/ Wed, 17 Jun 2026 11:37:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png orchestration Archives - Campaign Middle East https://campaignme.com/tag/orchestration/ 32 32 IBM’s SVP of Marketing and Comms: “AI is not just a tool; it’s how marketing works” https://campaignme.com/ibms-svp-of-marketing-and-comms-ai-is-not-just-a-tool-its-how-marketing-works/ Wed, 17 Jun 2026 06:00:33 +0000 https://campaignme.com/?p=123420 This is not just another article about artificial intelligence (AI) adding to the cacophony of noisy opinions. This is an interview that reframes the conversation that marketers must have around orchestrating a fundamental shift. For much of the past two years, marketers treated AI like a new instrument in the orchestra: useful, exciting and occasionally […]

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]]> Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections https://campaignme.com/campaign-ramadan-briefing-a-cultural-crucible-for-convictions-community-and-consumer-connections/ Fri, 13 Feb 2026 15:25:42 +0000 https://campaignme.com/?p=116218 Campaign Middle East concluded its first Campaign Breakfast Briefing event of 2026 on Ramadan Advertising and the Year Ahead, which brought together close to 200 attendees, including client-side marketers, agency leaders, measurement experts as well as AdTech and MarTech players, at The Westin Dubai Mina Seyahi on Friday, 13 February 2026. Delegates listened with rapt attention […]

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]]> HUMAIN unveils HUMAIN ONE: A next-gen agentic AI operating system at FII in Riyadh https://campaignme.com/humain-unveils-humain-one-a-next-gen-agentic-ai-operating-system-at-fii-in-riyadh/ Tue, 28 Oct 2025 13:41:39 +0000 https://campaignme.com/?p=110960 HUMAIN, a global AI company under the Public Investment Fund (PIF) that is building end-to-end AI stack capabilities, has launched HUMAIN ONE, its proprietary agentic AI operating system, at the 9th edition of the Future Investment Initiative (FII9) in Riyadh. Designed to redefine enterprise AI, HUMAIN ONE automates complex back-office operations ensuring tasks are completed […]

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]]> Future of programmatic in the MENA region: Why adtech and martech integration is essential https://campaignme.com/future-of-programmatic-in-the-mena-region-why-adtech-and-martech-integration-is-essential/ Tue, 28 Oct 2025 10:00:37 +0000 https://campaignme.com/?p=110909 The digital advertising playbook is being rewritten. Consumers in the Middle East now move fluidly across connected TV (CTV), streaming platforms, digital out-of-home (DOOH), email and mobile. Legacy marketing stacks can’t keep up, while budgets are under pressure to deliver both measurable performance and long-term brand equity. From fragmentation to orchestration Disconnected adtech and martech […]

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]]> The MENA Power List 2025: Havas Creative UAE’s Carlos Nadal https://campaignme.com/the-mena-power-list-2025-havas-creative-uaes-carlos-nadal/ Mon, 06 Oct 2025 07:30:12 +0000 https://campaignme.com/?p=109816 Title: Managing Director, Havas Creative UAE Years in the role: <1 year Years in the industry: More than 20 years Years in the Middle East region: 16 years Other roles / board memberships: Former SVP of Growth, Havas Middle East; Leadership across new business, village integration and transformation projects Power Essay: From gatekeepers to orchestrators […]

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