ORA Archives - Campaign Middle East https://campaignme.com/tag/ora/ Thu, 02 Apr 2026 11:26:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png ORA Archives - Campaign Middle East https://campaignme.com/tag/ora/ 32 32 What’s the KitKat lesson for Middle East marketers? https://campaignme.com/whats-the-kitkat-lesson-for-middle-east-marketers/ Wed, 01 Apr 2026 05:00:18 +0000 https://campaignme.com/?p=118451 Not all crises are read in the same way. Some shake trust. Others damage reputation. Others create direct operational or legal harm. But there is another category altogether: crises that may appear light in their human impact, yet are strange in nature and more shareable than condemnable. That is exactly what the recent global KitKat […]

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]]> Why communications matters more in Saudi Arabia’s AI age https://campaignme.com/why-communications-matters-more-in-saudi-arabias-ai-age/ Mon, 16 Mar 2026 07:44:24 +0000 https://campaignme.com/?p=117785 There was a time when communications was treated as the function that came in near the end. Once the strategy had been decided, the transaction announced, or the crisis contained, communicators were asked to shape the message and carry it into the world. That view now looks outdated. Communications is no longer just the presentation […]

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