opportunity Archives - Campaign Middle East https://campaignme.com/tag/opportunity/ Tue, 21 Apr 2026 07:12:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png opportunity Archives - Campaign Middle East https://campaignme.com/tag/opportunity/ 32 32 Turning uncertainty into opportunity https://campaignme.com/turning-uncertainty-into-opportunity/ Tue, 21 Apr 2026 07:12:22 +0000 https://campaignme.com/?p=120842 In times of regional and global uncertainty, brands often default to caution. Marketing budgets are reduced, campaigns are paused, and in some cases, communication goes completely silent. While this response may appear responsible, it overlooks a fundamental reality: Markets like the UAE do not stand still. Having worked across multiple sectors in the region, from […]

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]]> The business of hosting: a new era for sport and brands https://campaignme.com/the-business-of-hosting-a-new-era-for-sport-and-brands/ Wed, 08 Apr 2026 13:10:20 +0000 https://campaignme.com/?p=119687 For as long as I can remember, the boundaries of my sporting world were defined strictly by the touchlines of a football pitch. That quickly changed the moment Riyadh Season brought elite boxing to our doorstep. I’ll admit: I didn’t expect to be captivated. Yet watching the fight live in the arena and feeling the […]

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]]> The UAE’s most powerful PR asset: its people https://campaignme.com/the-uaes-most-powerful-pr-asset-its-people/ Wed, 11 Mar 2026 04:45:04 +0000 https://campaignme.com/?p=117605 In marketing, brands spend enormous sums trying to create one thing: evangelists. These are the people who advocate for a brand not because they are paid to, but because they genuinely believe in it. They defend it, recommend it, and share their experiences with others simply because trust has been earned. Few places in the […]

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]]> Transforming strategy into growth https://campaignme.com/transforming-strategy-into-growth/ Tue, 03 Mar 2026 07:10:32 +0000 https://campaignme.com/?p=117126 In today’s competitive landscape, how an organisation communicates its value can be just as important as the solutions it delivers. Clear, strategic engagement ensures clients, partners, and internal teams understand not only what a company offers, but why it matters. Driving growth requires connecting messaging with business priorities and aligning communications across every touchpoint. Effective […]

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]]> How Ramadan drives increased adoption of loyalty initiatives across the GCC https://campaignme.com/how-ramadan-drives-increased-adoption-of-loyalty-initiatives-across-the-gcc/ Tue, 24 Feb 2026 07:05:05 +0000 https://campaignme.com/?p=116808 Every year, Ramadan reshapes consumer behavior across the GCC, inspiring generosity, reflection, and deeper community engagement, while also accelerating spending, loyalty participation and the adoption of innovative incentive strategies, During Ramadan, loyalty programs across the Middle East capitalise on seasonal spending, with retail, travel, and banking poised for record engagement. Building on 2025–2026 market trends, […]

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]]> What Saudi Arabia’s real estate reform means for marketers https://campaignme.com/what-saudi-arabias-real-estate-reform-means-for-marketers/ Fri, 14 Nov 2025 08:14:28 +0000 https://campaignme.com/?p=111890 Saudi Arabia’s new real estate ownership law, taking effect in January 2026, marks one of the most significant shifts in the Kingdom’s property landscape in a generation. For the first time, foreign individuals and companies will be able to own property in designated areas under the supervision of the Real Estate General Authority (REGA). The […]

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]]> The $79.65bn opportunity brands can’t ignore https://campaignme.com/the-79-65bn-opportunity-brands-cant-ignore/ Mon, 06 Jan 2025 13:04:57 +0000 https://campaignme.com/?p=94406 Around the world, a new economic wave is sweeping through industries, fueled by consumer demand for responsible business practices and an eco-conscious approach. Set to reach $79.65bn by 2030, the green technology and sustainability market is not only thriving but is projected to grow at a staggering compound annual growth rate (CAGR) of 22.4 per […]

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]]> Oracle Study: 94 per cent of people want brands to make them smile https://campaignme.com/oracle-study-94-people-in-the-uae-want-brands-to-make-them-smile/ Fri, 17 Jun 2022 09:52:06 +0000 https://campaignme.com/?p=50355 People want brands to make them smile and laugh, but business leaders fear using humour in customer interactions according to a new research report from Oracle Fusion Cloud Customer Experience (CX) and Gretchen Rubin, five-time New York Times bestselling author and podcaster. The Happiness Report includes insights from more than 12,000 consumers and business leaders across 14 countries […]

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]]> Accelerating Digital Marketing Transformation: A Comprehensive Guide for the CPG Industry https://campaignme.com/accelerating-digital-marketing-transformation-a-comprehensive-guide-for-the-cpg-industry/ Sun, 09 Aug 2020 08:45:51 +0000 https://campaignme.com/?p=26242 Download the Playbook on Accelerating Digital Marketing Transformation for CPGs. Disruption had taken on a valued, technology-enabled and opportunity-laden meaning in the past decade. However, 2020 has found a way for the word to reclaim its core essence. The fundamentals of individual and collective lives have been shaken with industries and organizations re-imaging the foundations […]

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]]> GEN Z is on TV All Over The World https://campaignme.com/gen-z-is-on-tv-all-over-the-world/ Tue, 28 Jul 2020 11:08:16 +0000 https://campaignme.com/?p=26085 In this latest research installment powered by Choueiri Group’s Data Team, they take a closer look at how the COVID-19 crises has brought about a significant surge in TV Viewership for GEN Z “Zoomers” around the globe. These insightful findings serve to inspire regional brands to tap into the wide spectrum of marketing opportunities which […]

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