OOH guide 2022 Archives - Campaign Middle East https://campaignme.com/tag/ooh-guide-2022/ Tue, 15 Nov 2022 11:23:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png OOH guide 2022 Archives - Campaign Middle East https://campaignme.com/tag/ooh-guide-2022/ 32 32 OOH Industry Snapshot: Viola’s Ammar Sharaf https://campaignme.com/ooh-industry-snapshot-violas-ammar-sharaf/ Tue, 15 Nov 2022 11:00:40 +0000 https://campaignme.com/?p=55113 What effect is technology having on the business of OOH? At Viola, we have seen a dynamic shift in client thinking brought about by new technology in OOH, in a move away from location buying towards audience-based buying. With improved technology, we can develop marketing strategies that use more precise data to influence audiences at […]

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]]> OOH Guide 2022: Playing catch-up – by Intiative’s Safwat Abdulkhalek https://campaignme.com/ooh-guide-2022-playing-catch-up-safwat-abdulkhalek/ Mon, 07 Nov 2022 07:00:57 +0000 https://campaignme.com/?p=54745 By Safwat Abdulkhalek, media director, Initiative The last decade has propelled technology to unexpected heights and such an evolution struck the world at lightning speed, with little time to adjust. In the blink of an eye, the digital takeover was upon us and companies began scrambling to get rid of the obsolete and make room […]

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