One & Only Archives - Campaign Middle East https://campaignme.com/tag/one-only/ Thu, 23 Nov 2023 06:57:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png One & Only Archives - Campaign Middle East https://campaignme.com/tag/one-only/ 32 32 OUI Agency: Using French flair and ‘quiet luxury’ to cut through the marketing noise https://campaignme.com/oui-agency-using-french-flair-and-quiet-luxury-to-cut-through-the-marketing-noise/ Wed, 22 Nov 2023 11:20:57 +0000 https://campaignme.com/?p=72569 Now worth an estimated US$16.5 billion, West Asia’s high-end market is expected to double in size by 2030. And in places like the Middle East, luxury is typically synonymous with opulence, extravagance, and indulgence, a world many imagine to be infused with caviar and champagne, glistening in gold, and dripping in diamonds. Yet one boutique […]

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