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	<title>on-chain digital advertising Archives - Campaign Middle East</title>
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	<title>on-chain digital advertising Archives - Campaign Middle East</title>
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		<title>Alkimi brings billions in ad spend on-chain to fix broken ad ecosystem</title>
		<link>https://campaignme.com/alkimi-brings-billions-in-ad-spend-on-chain-to-fix-broken-ad-ecosystem/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 08 Aug 2025 07:30:58 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[accelerated payments]]></category>
		<category><![CDATA[AdFi]]></category>
		<category><![CDATA[adtech]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[advertising finance]]></category>
		<category><![CDATA[advertising payments]]></category>
		<category><![CDATA[advertising supply chain]]></category>
		<category><![CDATA[Alkimi]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[Ben Putley]]></category>
		<category><![CDATA[Blockchain]]></category>
		<category><![CDATA[broken ad ecosystem]]></category>
		<category><![CDATA[Christian Thompson]]></category>
		<category><![CDATA[Currys]]></category>
		<category><![CDATA[data monetisation]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[innovations]]></category>
		<category><![CDATA[licensing models]]></category>
		<category><![CDATA[Mysten-created technologies]]></category>
		<category><![CDATA[Nautilus]]></category>
		<category><![CDATA[on-chain digital advertising]]></category>
		<category><![CDATA[Polestar]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[reduced advertising fees]]></category>
		<category><![CDATA[Seal]]></category>
		<category><![CDATA[Sui]]></category>
		<category><![CDATA[TikTok]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[Walrus]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=106498</guid>

					<description><![CDATA[<p>Decentralised ad platform Alkimi has partnered with Sui, a blockchain built for mass adoption, to bring billions of dollars in digital advertising revenue on-chain. Intending to fix a broken ad ecosystem, Alkimi’s platform removes opaque intermediaries from the advertising supply chain, redirecting value directly between advertisers and publishers. The ad platform – which is already [&#8230;]</p>
<p>The post <a href="https://campaignme.com/alkimi-brings-billions-in-ad-spend-on-chain-to-fix-broken-ad-ecosystem/">Alkimi brings billions in ad spend on-chain to fix broken ad ecosystem</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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