Omnicom Archives - Campaign Middle East https://campaignme.com/tag/omnicom/ Mon, 25 May 2026 10:50:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Omnicom Archives - Campaign Middle East https://campaignme.com/tag/omnicom/ 32 32 MENA campaigns shine bright at glittering 67th Clio Awards in New York https://campaignme.com/mena-campaigns-shine-bright-at-glittering-67th-clio-awards-in-new-york/ Thu, 14 May 2026 15:00:14 +0000 https://campaignme.com/?p=121776 The Clio Awards, a premier international awards programme for the creative business, has revealed the winners of its most prestigious awards at a live ceremony hosted by actor, writer and producer Keegan-Michael Key. Agencies from the Middle East and North Africa (MENA) region claimed 22 awards, including 1 Gold Clio, 5 Silver Clios, and 16 […]

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]]> Netflix picks winner of EMEA media review https://campaignme.com/netflix-picks-winner-of-emea-media-review/ Thu, 23 Apr 2026 13:55:30 +0000 https://campaignme.com/?p=120984 Netflix is set to appoint Dentsu as its media agency of record across the EMEA region following a competitive review against rivals WPP and Omnicom. Dentsu has been working with Netflix in the UK since 2023, with the account, worth $191m in 2025 according to COMvergence, being led out of iProspect. The EMEA pitch was a […]

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]]> Clio Awards 2026: MENA agencies claim 22 Clios ahead of global awards in New York https://campaignme.com/clio-awards-2026-mena-agencies-claim-22-clios-ahead-of-global-gala-awards-in-new-york/ Wed, 22 Apr 2026 07:27:30 +0000 https://campaignme.com/?p=120878 The Clio Awards 2026, which is one of the global advertising industry’s most coveted awards, has revealed the Gold, Silver and Bronze winners, with agencies from the Middle East and North Africa (MENA) region claiming 22 awards. The Grand Clio winners for 2026 will be announced at the global Clio Awards gala ceremony to be […]

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]]> Dubai Lynx, MCN reveals See It Be It in MENA to accelerate female creative leadership https://campaignme.com/dubai-lynx-mcn-reveals-see-it-be-it-in-mena-to-accelerate-female-creative-leadership/ Mon, 20 Apr 2026 09:15:28 +0000 https://campaignme.com/?p=120750 Dubai Lynx, in collaboration with Middle East Communications Network (MCN) and its agencies, part of Omnicom, has revealed the launch of See It Be It: Connects in the MENA region. See It Be It: Connects is a high-impact leadership programme designed to accelerate the careers of women across the creative, media and marketing industries into leadership roles. […]

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]]> Omnicom lands IBM global media account https://campaignme.com/omnicom-lands-ibm-global-media-account/ Mon, 13 Apr 2026 12:28:28 +0000 https://campaignme.com/?p=120436 IBM has awarded its global media account to Omnicom following a competitive review. The account’s remit spans the Americas, EMEA, and APAC including Japan, Campaign has learned. IBM’s global media spend totalled $190m (£141.5m) in 2025, down from $330m (£245.8m) the prior year, according to COMvergence estimates. Omnicom beat out Publicis and Dentsu in the […]

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]]> Omnicom Media picks Ellen Griffin as Global Brand President of OMD https://campaignme.com/omnicom-media-appoints-ellen-griffin-as-global-brand-president-of-omd/ Wed, 18 Mar 2026 11:50:42 +0000 https://campaignme.com/?p=117956 Omnicom Media, an Omnicom connected capability, has appointed Ellen Griffin as Global Brand President of OMD effective immediately. Following last week’s appointment of Bradley Rogers as the new CEO of OMD USA, this news underscores Omnicom Media’s stated commitment to putting practitioner‑leaders in top roles across its agencies, which OM describes as “the front lines of client success”. […]

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]]> Backslash unveils 2026 Edges Report: Culture is searching for proof of human https://campaignme.com/backslash-unveils-2026-edges-report-culture-is-searching-for-proof-of-human/ Fri, 27 Feb 2026 14:50:17 +0000 https://campaignme.com/?p=117044 Backslash, the cultural intelligence unit serving the agencies of Omnicom Advertising, has launcheed its 2026 Edges report. The annual report identifies global cultural shifts with the scale and longevity to help brands capture a greater share of the future. This year’s six new Edges point to culture’s search for ‘Proof of Human’. After a year […]

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]]> Elda Choucair to lead marketing masterclass launched by Maharat https://campaignme.com/elda-choucair-to-lead-marketing-masterclass-launched-by-maharat/ Wed, 04 Feb 2026 08:10:23 +0000 https://campaignme.com/?p=115511  Maharat has launched a new marketing masterclass led by Elda Choucair, Group Chief Executive Officer, Omnicom Media Group – MENA, who has been acknowledged as one of the most influential leaders shaping the growth, strategy, and transformation of media agencies and brand campaigns across the Middle East and North Africa. Choucair brings more than two decades […]

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]]> 2026: The year we choose connection and why indy agencies can lead https://campaignme.com/2026-the-year-we-choose-connection-and-why-indy-agencies-can-lead/ Mon, 12 Jan 2026 09:00:43 +0000 https://campaignme.com/?p=114339 Last year will be remembered as a year when the marketing landscape shifted. Omnicom’s $13.3bn acquisition of Interpublic changed agency brands that had shaped our industry for decades DDB, FCB, and MullenLowe. Reportedly, 4,000 jobs gone immediately. Dentsu slashed 3,400 positions, an 8 per cent cut revealing how drastically it had overvalued its global ambitions. […]

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]]> MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup https://campaignme.com/mena-agencies-remain-strong-despite-major-global-omnicom-ipg-shakeup/ Wed, 03 Dec 2025 05:16:10 +0000 https://campaignme.com/?p=112643 Leaders from agencies within major holding groups have told Campaign Middle East that the major global shake-up following Omnicom’s takeover of Interpublic Group (IPG) will have minimal fallout on the Middle East region. Earlier this week, as the UAE was celebrating its 54th National Day with a long weekend, news broke across the globe that […]

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