Omnicom Media Archives - Campaign Middle East https://campaignme.com/tag/omnicom-media/ Tue, 26 May 2026 01:56:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Omnicom Media Archives - Campaign Middle East https://campaignme.com/tag/omnicom-media/ 32 32 Omnicom Media, Tapper link up to boost campaign performance integrity for clients https://campaignme.com/omnicom-media-tapper-link-up-to-boost-campaign-performance-integrity-for-clients/ Mon, 25 May 2026 09:56:03 +0000 https://campaignme.com/?p=122530 Omnicom Media has revealed a strategic partnership with Tapper, a preferred traffic quality platform, aimed at strengthening campaign governance and performance integrity across its client portfolio by independently monitoring and blocking invalid traffic in real time. The partnership has already delivered significant results, with Al-Futtaim Electric Mobility/BYD seeing a 25.4 per cent increase in conversion rate […]

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]]> Omnicom Media’s Annalect leverages Snowflake to advance martech, AI and measurement https://campaignme.com/omnicom-medias-annalect-leverages-snowflake-to-advance-martech-ai-and-measurement-capabilities/ Thu, 14 May 2026 09:10:24 +0000 https://campaignme.com/?p=122014 Annalect, Omnicom Media’s data and analytics division, today announced a new initiative across Middle East and North Africa (MENA), supported by its integration with Snowflake, an AI data cloud company, to deliver advanced martech, AI and measurement solutions for Omnicom Media clients in the region. Annalect’s solution combines its expertise across AI, data engineering and […]

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]]> Sports and entertainment marketing agency Fuse, part of Omnicom Media, launches in Dubai https://campaignme.com/sports-and-entertainment-marketing-agency-fuse-part-of-omnicom-media-launches-in-dubai/ Thu, 07 May 2026 08:00:16 +0000 https://campaignme.com/?p=121658 Fuse, a global sport and entertainment marketing agency, part of Omnicom Media, has launched its Dubai office, expanding its presence in the Gulf region. The move reflects Fuse’s long-term commitment to the market, building on its presence in Saudi Arabia and responding to growing demand from brands seeking to connect with audiences through sport, entertainment […]

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]]> Publicis Media ranks #1 for total new business in GCC; WPP Media MENA, Omnicom Media MENA share second: report https://campaignme.com/publicis-media-ranks-1-for-new-business-wpp-media-mena-omnicom-media-mena-share-second-report/ Mon, 20 Apr 2026 05:00:06 +0000 https://campaignme.com/?p=120721 Publicis Media Middle East has been ranked the #1 media group in the GCC region for total new business, according to the 2025 COMvergence Global New Business Barometer, which tracks new business performance across the global media industry. In total new business, which includes retention wins, WPP Media MENA and Omnicom Media – MENA are […]

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]]> How AAC increased revenue by 75%, ROI by 55% with WhatsApp marketing https://campaignme.com/how-aac-increased-revenue-by-75-roi-by-55-with-whatsapp-marketing/ Wed, 15 Apr 2026 08:09:12 +0000 https://campaignme.com/?p=120556 Arabian Automobiles Company (AAC) – the exclusive distributor of Nissan vehicles in Dubai and the Northern Emirates – has revealed details about a campaign, which set out to improve the quality and efficiency of its lead generation by addressing the disconnect between reported campaign leads and CRM-verified leads. During previous campaigns, AAC identified that 35 […]

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]]> Omnicom Media named best performing global media group; #1 across four regions https://campaignme.com/omnicom-media-named-best-performing-global-media-group-1-across-four-regions-recma/ Fri, 27 Mar 2026 15:30:07 +0000 https://campaignme.com/?p=118237 Omnicom Media, an Omnicom (NYSE: OMC) connected capability, has been named the best performing global media group, topping both the global ranking as well as the regional rankings across North America; Europe Middle East and Africa (EMEA); Asia Pacific (APAC); and the Latin America (LATAM) regions, according to the latest edition of the Network Diagnostics […]

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]]> Omnicom Media picks Ellen Griffin as Global Brand President of OMD https://campaignme.com/omnicom-media-appoints-ellen-griffin-as-global-brand-president-of-omd/ Wed, 18 Mar 2026 11:50:42 +0000 https://campaignme.com/?p=117956 Omnicom Media, an Omnicom connected capability, has appointed Ellen Griffin as Global Brand President of OMD effective immediately. Following last week’s appointment of Bradley Rogers as the new CEO of OMD USA, this news underscores Omnicom Media’s stated commitment to putting practitioner‑leaders in top roles across its agencies, which OM describes as “the front lines of client success”. […]

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]]> Expo 2030 Riyadh appoints OMD MENA as lead media agency after competitive pitch https://campaignme.com/expo-2030-riyadh-appoints-omd-mena-as-lead-media-agency-after-competitive-pitch/ Thu, 12 Mar 2026 12:20:19 +0000 https://campaignme.com/?p=117659 Expo 2030 Riyadh, the official World Expo to be hosted in Riyadh, Kingdom of Saudi Arabia, has appointed Omnicom Media agency OMD MENA as its lead media agency. A landmark global event designed to be one of the world’s most ambitious platforms for international cooperation, innovation and sustainable development, Expo 2030 Riyadh sits at the […]

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]]> Elda Choucair to lead marketing masterclass launched by Maharat https://campaignme.com/elda-choucair-to-lead-marketing-masterclass-launched-by-maharat/ Wed, 04 Feb 2026 08:10:23 +0000 https://campaignme.com/?p=115511  Maharat has launched a new marketing masterclass led by Elda Choucair, Group Chief Executive Officer, Omnicom Media Group – MENA, who has been acknowledged as one of the most influential leaders shaping the growth, strategy, and transformation of media agencies and brand campaigns across the Middle East and North Africa. Choucair brings more than two decades […]

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]]> Top 10 Pitches 2016 https://campaignme.com/top-10-pitches-2016/ Wed, 21 Dec 2016 05:10:29 +0000 https://campaignme.com/?p=11899 1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]

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