Omnicom Media Group MENA Archives - Campaign Middle East https://campaignme.com/tag/omnicom-media-group-mena/ Wed, 08 Apr 2026 11:54:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Omnicom Media Group MENA Archives - Campaign Middle East https://campaignme.com/tag/omnicom-media-group-mena/ 32 32 Omnicom Media named best performing global media group; #1 across four regions https://campaignme.com/omnicom-media-named-best-performing-global-media-group-1-across-four-regions-recma/ Fri, 27 Mar 2026 15:30:07 +0000 https://campaignme.com/?p=118237 Omnicom Media, an Omnicom (NYSE: OMC) connected capability, has been named the best performing global media group, topping both the global ranking as well as the regional rankings across North America; Europe Middle East and Africa (EMEA); Asia Pacific (APAC); and the Latin America (LATAM) regions, according to the latest edition of the Network Diagnostics […]

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]]> Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector https://campaignme.com/saudis-gmedia-oxford-business-group-report-reveals-pulse-of-ksa-media-sector/ Mon, 09 Feb 2026 12:30:02 +0000 https://campaignme.com/?p=115870 The General Authority of Media Regulation (GMedia) in Saudi Arabia, which works on developing and organising the media sector in the Kingdom, in partnership with global publishing, research and consultancy firm Oxford Business Group (OBG), have launched a report titled ‘The State of the Media Sector in the Kingdom of Saudi Arabia and Opportunities for […]

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]]> Elda Choucair to lead marketing masterclass launched by Maharat https://campaignme.com/elda-choucair-to-lead-marketing-masterclass-launched-by-maharat/ Wed, 04 Feb 2026 08:10:23 +0000 https://campaignme.com/?p=115511  Maharat has launched a new marketing masterclass led by Elda Choucair, Group Chief Executive Officer, Omnicom Media Group – MENA, who has been acknowledged as one of the most influential leaders shaping the growth, strategy, and transformation of media agencies and brand campaigns across the Middle East and North Africa. Choucair brings more than two decades […]

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]]> MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup https://campaignme.com/mena-agencies-remain-strong-despite-major-global-omnicom-ipg-shakeup/ Wed, 03 Dec 2025 05:16:10 +0000 https://campaignme.com/?p=112643 Leaders from agencies within major holding groups have told Campaign Middle East that the major global shake-up following Omnicom’s takeover of Interpublic Group (IPG) will have minimal fallout on the Middle East region. Earlier this week, as the UAE was celebrating its 54th National Day with a long weekend, news broke across the globe that […]

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]]> OOH 2026 Briefing: Human-led creativity and programmatic DOOH steal the spotlight https://campaignme.com/campaign-ooh-briefing-human-led-creativity-and-programmatic-dooh-steal-the-spotlight/ Fri, 21 Nov 2025 14:04:30 +0000 https://campaignme.com/?p=112163 Campaign Middle East has successfully concluded its final industry event of the year: Campaign Breakfast Briefing: Out of Home 2026. The event brought more than 200 marketers, agency leaders, media owners and adtech leaders under one roof at The Metropolitan Hotel in Dubai on 21 November to take cognizance of challenges faced and set the […]

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]]> Tickets live for Campaign Breakfast Briefing: Out-of-Home 2026 https://campaignme.com/tickets-live-for-campaign-breakfast-briefing-out-of-home-2026/ Tue, 04 Nov 2025 09:23:10 +0000 https://campaignme.com/?p=111267 Tickets are now on sale for Campaign Middle East‘s highly coveted OOH Breakfast Briefing. The event, taking place on Friday, 21 November at 8 a.m. at the Metropolitan Hotel, Dubai is set to host more than 100 attendees within the outdoor advertising industry. The agenda promises game-changing learning from top marketing leaders such as: Katib […]

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]]> Is strategy more than a slide factory? https://campaignme.com/is-strategy-more-than-a-slide-factory/ Mon, 03 Nov 2025 05:30:03 +0000 https://campaignme.com/?p=111187 Once upon a time, as all good stories start, a strategist’s job used to be scripted in neat lines: find insights, brief the work, set the course, spark the magic, and measure the echo of the strategy. But then, the plot thickened, the stage stretched, the costumes multiplied, and expectations expanded to everything from product […]

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]]> Campaign Middle East: The MENA Power List 2025 https://campaignme.com/campaign-middle-east-the-mena-power-list-2025/ Fri, 10 Oct 2025 13:41:10 +0000 https://campaignme.com/?p=110125 Campaign Middle East’s MENA Power List 2025 brings together the industry’s most powerful people – the people steering creativity, media and marketing across the region. From holding company leaders and independent founders and chiefs to media network heads, this year’s Power List captures those who are driving the conversations, shaping business outcomes and what leadership […]

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]]> The MENA Power List 2025: Omnicom Media Group MENA’s Wissam Najjar https://campaignme.com/the-mena-power-list-2025-omnicom-media-group-menas-wissam-najjar/ Mon, 06 Oct 2025 10:00:37 +0000 https://campaignme.com/?p=109830 Title: Chief Operating Officer, Omnicom Media Group MENA Years in the role: 4 years Years in the industry: 24 years Years in the middle east region: Born and raised Other roles / board memberships: Board Member, ABG UAE Power Essay: Soft power, hard economics – media as a national growth engine Advertising has moved far […]

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]]> Campaign’s event wrap: Leaders debate agentic AI adoption, creativity vs tech, platforms vs open web https://campaignme.com/campaigns-event-wrap-leaders-debate-agentic-ai-adoption-creativity-vs-tech-platforms-vs-open-web/ Fri, 12 Sep 2025 13:45:55 +0000 https://campaignme.com/?p=108488 Campaign Middle East has successfully concluded its fourth event of the year – Campaign Breakfast Briefing: The Future Is Now 2025. The event witnessed a room full of client-side marketers, agency and adtech leaders dive deep into critical conversations on bringing back the spark of discovery and the joy of online shopping; balancing the benefits of the […]

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