Omnicom Advertising Archives - Campaign Middle East https://campaignme.com/tag/omnicom-advertising/ Thu, 11 Jun 2026 15:28:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Omnicom Advertising Archives - Campaign Middle East https://campaignme.com/tag/omnicom-advertising/ 32 32 TBWA\RAAD’s BETA event explores AI, commerce and the future of marketing https://campaignme.com/tbwaraads-beta-event-explores-ai-commerce-and-the-future-of-marketing/ Thu, 11 Jun 2026 09:00:45 +0000 https://campaignme.com/?p=123282 TBWA\RAAD hosted the inaugural edition of BETA, an innovation event series designed to cut through the AI noise and equip brand leaders with the frameworks, tools, and thinking they need to compete in a rapidly shifting marketing landscape. The half-day gathering brought together CMOs, CEOs, and senior marketers from across the region alongside speakers from […]

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]]> Dani Richa steps back to Non-Executive Chairman role at IMPACT BBDO https://campaignme.com/dani-richa-transitions-to-non-executive-chairman-role-at-impact-bbdo/ Thu, 11 Jun 2026 07:00:33 +0000 https://campaignme.com/?p=123241 Dani Richa will transition to Non-Executive Chairman from his previous role as Group Chairman and CEO of IMPACT BBDO, supporting the agency’s long-term strategic direction and continuing to champion its creative legacy across the region. As part of this transition, IMPACT BBDO will align more closely with Omnicom Advertising’s connected regional and global structure, giving clients […]

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]]> Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East https://campaignme.com/omnicom-advertising-google-launch-ai-powered-creative-intelligence-system-in-the-middle-east/ Fri, 24 Apr 2026 13:25:14 +0000 https://campaignme.com/?p=121014 Omnicom Advertising and Google have launched an AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a planned rollout across Africa, the Middle East and Turkey. The partnership marks the […]

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]]> IWD 2026: Diversity was never the point. Growth always was. https://campaignme.com/iwd-2026-diversity-was-never-the-point-growth-always-was/ Thu, 12 Mar 2026 12:15:04 +0000 https://campaignme.com/?p=117653 This month marks International Women’s Day, when organisations across the region reaffirm their commitments to diversity, equality, representation and progress. These moments matter. They bring visibility to an issue that has historically struggled to hold sustained attention.  But once the posts are published, a more practical question remains. What does inclusion actually change for businesses […]

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]]> Backslash unveils 2026 Edges Report: Culture is searching for proof of human https://campaignme.com/backslash-unveils-2026-edges-report-culture-is-searching-for-proof-of-human/ Fri, 27 Feb 2026 14:50:17 +0000 https://campaignme.com/?p=117044 Backslash, the cultural intelligence unit serving the agencies of Omnicom Advertising, has launcheed its 2026 Edges report. The annual report identifies global cultural shifts with the scale and longevity to help brands capture a greater share of the future. This year’s six new Edges point to culture’s search for ‘Proof of Human’. After a year […]

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]]> The invisible revolution: Why CES 2026 signals the end of attention-seeking tech https://campaignme.com/the-invisible-revolution-why-ces-2026-signals-the-end-of-attention-seeking-tech/ Thu, 12 Feb 2026 05:20:06 +0000 https://campaignme.com/?p=116145 CES 2026 wasn’t about the loudest booth or the biggest screen. For the first time in recent memory, the show felt human. The technologies generating real excitement weren’t the ones commanding attention, they were the ones designed to disappear. Homes that sense your routine before you do. Cars that respond intuitively, without a voice command. […]

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]]> MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup https://campaignme.com/mena-agencies-remain-strong-despite-major-global-omnicom-ipg-shakeup/ Wed, 03 Dec 2025 05:16:10 +0000 https://campaignme.com/?p=112643 Leaders from agencies within major holding groups have told Campaign Middle East that the major global shake-up following Omnicom’s takeover of Interpublic Group (IPG) will have minimal fallout on the Middle East region. Earlier this week, as the UAE was celebrating its 54th National Day with a long weekend, news broke across the globe that […]

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