omnichannel Archives - Campaign Middle East

Why ‘share of view’ is the new metric defining DOOH success

Ishwari Khatu — Wed, 15 Jul 2026 08:07:28 +0000

For decades, marketing executives and media planners have obsessed over share of voice. Traditionally, share of voice served as the ultimate proxy for market share of reached audiences through communication, making it the holy grail of brand awareness and market influence. But as the media landscape fragments and digital ad fatigue sets in, the conversation […]

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IKEA UAE enhances customer journeys with revamped Market Hall experience

Shantelle Nagarajan — Tue, 16 Jun 2026 07:44:19 +0000

IKEA, operated by Al-Futtaim, has introduced a refreshed retail experience with its transformed New Market Hall at IKEA Dubai Festival City to create a more personalised customer journey and meet the standards of evolving shopper expectations. Developed by Al-Futtaim as the first concept of its kind across the global IKEA network, the New Market Hall […]

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MENA audiences can stream FIFA World Cup 2026™ through talabat, TOD by beIN partnership

Shantelle Nagarajan — Thu, 04 Jun 2026 13:00:10 +0000

The highly anticipated FIFA World Cup 2026™ is fast-approaching, and to elevate the watching experience at home for audiences in the region, talabat has partnered with TOD by beIN – the tournament’s exclusive streaming platform in the region. The partnership aims to bring fans a more seamless and rewarding match-day experience from home. Starting today, […]

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Ex-Landmark executive Harish Pandey joins GoWit leadership

Shantelle Nagarajan — Mon, 06 Apr 2026 13:50:02 +0000

GoWit, a global adtech provider with expertise in omnichannel commerce and retail media advertising, has appointed Harish Pandey as Head of Growth for MENA and India. Pandey moves from his role as Head of Revenues – Retail Media at Landmark Group to join the leadership bench at GoWit, where he will lead the company’s regional expansion […]

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AppsFlyer appoints Alexia Nakad as GM for Western Europe and the Middle East

Anup Oommen — Wed, 11 Mar 2026 04:35:10 +0000

AppsFlyer, a modern marketing cloud, has appointed Alexia Nakad as General Manager for Western Europe and the Middle East regions. In this newly created role, Nakad will lead AppsFlyer’s growth and strategic expansion across Western Europe and the Middle East, as the company accelerates its omni-channel and data collaboration strategy across the region. “Alexia is […]

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When marketing stopped guessing

Shantelle Nagarajan — Fri, 06 Mar 2026 08:17:31 +0000

For most modern marketing history, decisions were made in the dark. Planners relied on intuition. Buyers trusted experience. Brands accepted uncertainty as part of the job. AI has changed that. Not by making campaigns faster, but by making them smarter. The biggest shift in marketing today is not technological. It is philosophical. We are moving […]

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‘Create Your Own Rom-Com Moment’: Fnp.ae reveals strategy behind Valentine’s campaign

Anup Oommen — Thu, 05 Mar 2026 08:15:09 +0000

Fnp.ae, an online flower and gift delivery brand in the UAE, has revealed the strategy behind the success of its ‘Create Your Own Rom-Com Moment’ campaign, which marked Valentine’s Day and went live through the month of February across the UAE. The campaign was rolled out across digital-out-of-home (DOOH) billboards, print media, digital screens, social […]

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Middle East Retail Group picks Heba Qadeer as Group Head of Marketing – Retail and E-commerce

Anup Oommen — Thu, 29 Jan 2026 03:40:03 +0000

Middle East Retail Group has appointed Heba Qadeer as its new Group Head of Marketing – Retail & E-commerce, where she will lead the group’s marketing strategy across its retail portfolio and digital commerce platforms in the region. Qadeer brings to the role more than 11 years of experience across retail, luxury, e-commerce, and destination […]

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Redefining digital identity in a cookieless world

Campaign Staff — Fri, 19 Dec 2025 07:03:22 +0000

As the advertising industry moves beyond third-party cookies, the challenge of identifying and activating audiences at scale has become more complex. ID Fusion, Adform’s award-winning identity technology, addresses this shift by unifying cookie-based and cookieless signals into a single, persistent user view solving a challenge many DSPs still struggle to overcome. The result is greater reach, smarter targeting, and […]

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KFC turns flavour into talking points with ‘Taste Rules’

Shantelle Nagarajan — Mon, 08 Dec 2025 13:39:56 +0000

KFC has launched a brand campaign to challenge the norms of hospitality in Arab households. Taste Rules proposes that messy chaos is the only acceptable attitude when there’s KFC on the table. The campaign’s objective: To cement KFC as the undisputed ruler of flavour. Insights from consumers across the UAE – who voted KFC the […]

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