omnichannel campaign Archives - Campaign Middle East

SHEIN offers consumers access to ‘Beauty Glow Up’ in latest campaign

Anup Oommen — Mon, 23 Feb 2026 06:52:44 +0000

SHEIN has unveiled its Beauty Glow Up campaign in collaboration with globally renowned brands such as SHEGLAM, Maybelline, Flormar, Essence, Revolution, Inglot, Catrice, Wet n Wild, K Beauty Brands and more. The campaign sets out to elevate SHEIN Beauty’s positioning in the Middle East by creating greater awareness, credibility and consideration for its expanding beauty […]

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How DAMAC Islands 2 leveraged Bollywood and more for a sold-out project launch

Shantelle Nagarajan — Thu, 18 Dec 2025 13:45:57 +0000

This November, DAMAC Properties grew its portfolio of properties with the launch of DAMAC Islands 2. The launch marks the seventh master community by DAMAC in Dubai. DAMAC Islands 2 draws its inspiration from eight dream destinations: Antigua, Bahamas, Barbados, Bermuda, Cuba, Maui, Mauritius and Tahiti. DAMAC launched the project with an omnichannel campaign that […]

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AED 500,000 hook: Holo UAE campaign drives leads, engagement, brand affinity

Anup Oommen — Thu, 25 Sep 2025 05:06:28 +0000

Holo, a proptech company and digital home-buying platform based in the MENA region, has launched an integrated, omnichannel campaign to position the brand as the region’s go-to digital destination for homeownership. The goal of the Holo campaign wasn’t merely to make noise; it was to deliver measurable impact. As such, the brand set out a […]

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SQUATWOLF launches ‘boldest’ Neotech product in viral campaign

Anup Oommen — Fri, 29 Aug 2025 13:15:26 +0000

SQUATWOLF has executed a a fully integrated, omnichannel campaign to launch the brand’s boldest and most ambitious product collection to date – Neotech. The Dubai-based, homegrown premium gymwear brand entered August with a bold mandate: disrupt a month typically dominated by back-to-school promotions and discounting. Instead of trading down, the brand traded the full month […]

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Franklin Templeton campaign marks 25 years, recommits to the Middle East

Anup Oommen — Mon, 21 Jul 2025 06:35:09 +0000

Franklin Templeton, a global leader in asset management, has revealed its integrated marketing campaign to mark its 25th anniversary in the Middle East. The integrated campaign was rolled out in the form of radio spots, out-of-home advertising such as on the Dubai tram, print media – including prominent regional publications such as The National, Gulf […]

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Mashreq enters Oman with ‘humility of an old friend, ambition of a partner’

Anup Oommen — Thu, 06 Feb 2025 13:00:51 +0000

Mashreq has revealed details of its Oman Launch campaign, which set out to position it as a bank entering Oman with the humility of an old trusted friend and the ambition of a forward-thinking partner. The campaign was created in partnership with brand experience agency Sweetwater MEA, with Assembly Global handling the offline and digital […]

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