OMG Archives - Campaign Middle East https://campaignme.com/tag/omg/ Mon, 04 Aug 2025 07:41:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png OMG Archives - Campaign Middle East https://campaignme.com/tag/omg/ 32 32 Flywheel expands to MENA, replaces OMG Transact https://campaignme.com/flywheel-expands-to-mena-replaces-omg-transact/ Fri, 11 Jul 2025 09:54:11 +0000 https://campaignme.com/?p=105323 Flywheel, the digital commerce business that was acquired by Omnicom in 2023, is expanding its footprint into the Middle East, building on the regional operations of OMG Transact. The move brings Flywheel’s advanced AI platform and profitability-first commerce technology to one of the fastest-growing digital markets in the world. Flywheel powers digital commerce for over […]

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]]> OMG consolidates influencer marketing under Creo in MENA https://campaignme.com/omg-consolidates-influencer-marketing-under-creo-in-mena/ Fri, 16 May 2025 06:46:16 +0000 https://campaignme.com/?p=102462 Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating its influencer marketing capabilities in MENA under its influencer management brand, Creo. The move aims to enable OMG to bring its proven ‘influencers as a media channel’ framework to its operations across the Middle East, offering clients access to best-in-class tools, technologies, and […]

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]]> Omnicom consultancy Sparks & Honey expands to the Middle East with Dubai office https://campaignme.com/omnicom-consultancy-sparks-honey-expands-to-the-middle-east-with-dubai-office/ Thu, 20 Feb 2025 05:30:10 +0000 https://campaignme.com/?p=96645 Omnicom’s cultural intelligence and foresight consultancy Sparks & Honey has expanded into the Middle East with the opening of an office in Dubai. Until recently, it was part of the Hall & Partners network. By integrating the expanding Sparks & Honey network, Omnicom Media Group’s research capabilities will now include a broader range of services […]

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]]> Omnicom Media Group appoints Christian Fedorczuk as CEO of PHD MENA https://campaignme.com/omnicom-media-group-appoints-christian-fedorczuk-as-ceo-of-phd-mena/ Wed, 15 Jan 2025 09:42:48 +0000 https://campaignme.com/?p=94736 Omnicom Media Group (MENA) has appointed Christian Fedorczuk as the CEO of PHD MENA. In addition to Fedorczuk’s appointment, Karen Doumet and Daniel Shepherd will also step into new roles. Doumet, who has been critical to the recent success of PHD, will assume Regional Managing Director for the whole of MENA across all disciplines. Shepherd […]

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]]> The Annual 2024: Media milestones https://campaignme.com/the-annual-2024-media-milestones/ Fri, 27 Dec 2024 10:04:13 +0000 https://campaignme.com/?p=94036 The media and advertising landscape in the region underwent significant changes in 2024, with key milestones that shaped the industry’s landscape. From the completion of the OSN+ and Anghami merger to Dubai’s establishment of Mada Media for managing out-of-home advertising, the Media Milestones cover the key changes that took place in the region over the […]

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]]> Podcast: Snap, OMG share impact of AR on attention, outcomes and demand https://campaignme.com/podcast-snap-omg-share-impact-of-ar-on-attention-outcomes-and-demand/ Mon, 07 Oct 2024 12:41:34 +0000 https://campaignme.com/?p=90598 In conversation with Campaign Middle East on its ‘On The Record’ podcast, Youmna Borghol, Head of Marketing Science at Snap, and Chris Solomi, Chief Digital Officer at OMG share key insights from an in-depth research on the impact of AR on driving stronger brand recognition and outcomes. In this latest episode, Youmna Borghol and Chris […]

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]]> The MENA Power List 2024: Beyond the buzz – rediscovering the core of media, by OMG MENA’s Elda Choucair https://campaignme.com/the-mena-power-list-2024-beyond-the-buzz-rediscovering-the-core-of-media-by-omgs-elda-choucair/ Fri, 04 Oct 2024 10:47:22 +0000 https://campaignme.com/?p=90504 TITLE: Chief Executive Officer, Omnicom Media Group – MENA YEARS IN THE ROLE: 3 years YEARS IN THE INDUSTRY: 25 years YEARS IN THE MIDDLE EAST REGION: 25 years OTHER ROLES: Vice Chair, ABG; Board Member, Endeavor; Founding Board Member, Unstereotype Alliance POWER ESSAY: Beyond the buzz – rediscovering the core of media, by OMG’s […]

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]]> Unilever splits media account across six rival agencies in global review https://campaignme.com/unilever-splits-media-account-across-six-rival-agencies-in-global-review/ Tue, 01 Oct 2024 14:50:36 +0000 https://campaignme.com/?p=90236 Unilever has announced the results of its global media review that was launched earlier this year in January. The brand has split its global media business across the six major holding groups in different markets: Mindshare (WPP), OMG (Omnicom Group), Initiative (Interpublic Group), Havas Media (Havas), Publicis Media (Publicis Groupe) and Dentsu. Omnicom Media Group […]

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]]> OMG and Seedtag study: Contextual ads powerfully engage audience attention https://campaignme.com/omg-and-seedtag-study-contextual-ads-powerfully-engage-audience-attention/ Thu, 12 Sep 2024 11:54:38 +0000 https://campaignme.com/?p=89507 Seedtag, a contextual advertising firm, has teamed up with global media agency Omnicom Media Group (OMG) to conduct a study on ad attention and recall within Arabic-speaking markets. The study, carried out by eye-tracking specialists Lumen Research, highlights the effectiveness of contextual advertising in boosting consumer engagement. It also underscores the need for a tailored […]

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]]> Campaign Breakfast Briefing: Digital ads, AI, search trends dominate discussions https://campaignme.com/campaign-breakfast-briefing-digital-advertising-ai-search-trends-dominate-discussions/ Mon, 09 Sep 2024 05:00:09 +0000 https://campaignme.com/?p=89321   More than 150 industry leaders gathered for a morning of insightful keynotes, informative panel discussions, productive networking, as well as high-profile meet-and-greets at the Campaign Breakfast Briefing: The Future is now event held at the Grand Plaza Mövenpick in Media City on Friday, 13 September. The event, which turned the spotlight to “futuristic” themes […]

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