OMD Archives - Campaign Middle East https://campaignme.com/tag/omd/ Wed, 01 Jul 2026 10:13:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png OMD Archives - Campaign Middle East https://campaignme.com/tag/omd/ 32 32 Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign https://campaignme.com/lays-puts-a-saudi-twist-on-its-global-no-lays-no-game-campaign/ Wed, 24 Jun 2026 09:53:21 +0000 https://campaignme.com/?p=123720 To kickstart the countdown to the FIFA World Cup 2026, Lay’s has brought the global tournament closer to fans in Saudi Arabia, honoring the matchday traditions and shared moments that unite supporters during one of the world’s biggest football events. As the official snack partner of the FIFA World Cup 2026, Lay’s has introduced opportunities […]

The post Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign appeared first on Campaign Middle East.

]]> Omnicom Media MENA expands Wissam Najjar’s role to CCO, introduces new operating model https://campaignme.com/omnicom-media-mena-expands-wissam-najjars-role-to-cco-introduces-new-operating-model/ Tue, 16 Jun 2026 13:40:26 +0000 https://campaignme.com/?p=123379 As clients demand great accountability and stronger business results from media investment, Omnicom Media MENA, an Omnicom connected capability, is evolving its operating model as part of a wider global transformation across Omnicom Media. As part of this evolution, Wissam Najjar’s remit has expanded from Chief Operating Officer to Chief Commercial Officer, Omnicom Media MENA, […]

The post Omnicom Media MENA expands Wissam Najjar’s role to CCO, introduces new operating model appeared first on Campaign Middle East.

]]> Omnicom Media picks Ellen Griffin as Global Brand President of OMD https://campaignme.com/omnicom-media-appoints-ellen-griffin-as-global-brand-president-of-omd/ Wed, 18 Mar 2026 11:50:42 +0000 https://campaignme.com/?p=117956 Omnicom Media, an Omnicom connected capability, has appointed Ellen Griffin as Global Brand President of OMD effective immediately. Following last week’s appointment of Bradley Rogers as the new CEO of OMD USA, this news underscores Omnicom Media’s stated commitment to putting practitioner‑leaders in top roles across its agencies, which OM describes as “the front lines of client success”. […]

The post Omnicom Media picks Ellen Griffin as Global Brand President of OMD appeared first on Campaign Middle East.

]]> Here are Campaign Middle East’s work picks for January 2026 https://campaignme.com/here-are-campaign-middle-easts-work-picks-for-january-2026/ Tue, 03 Feb 2026 11:41:34 +0000 https://campaignme.com/?p=115483 Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. Kicking things off for 2026, these are the picks for January – featuring work from Hardee’s, Mobily, Royal […]

The post Here are Campaign Middle East’s work picks for January 2026 appeared first on Campaign Middle East.

]]> Nissan launches “We’ve Got Your Ride” to spotlight assistance service https://campaignme.com/nissan-launches-weve-got-your-ride-to-spotlight-assistance-service/ Fri, 26 Dec 2025 13:39:42 +0000 https://campaignme.com/?p=113716 Nissan has unveiled “We’ve Got Your Ride”, a social-first campaign designed to introduce Nissan Assistance, a complimentary roadside support service included with all new Nissan vehicles from 2025 onwards. The campaign aims to build awareness around the service while reinforcing Nissan’s commitment to supporting drivers beyond the point of purchase. The campaign positions Nissan Assistance […]

The post Nissan launches “We’ve Got Your Ride” to spotlight assistance service appeared first on Campaign Middle East.

]]> Digital Essays 2025: Bots with clout https://campaignme.com/digital-essays-2025-bots-with-clout/ Tue, 16 Dec 2025 12:20:22 +0000 https://campaignme.com/?p=113310 Some time ago, a colleague was telling me about a holiday she’d booked on a remote island in the Philippines that I’d never heard of before. “It’s amazing! Let me show you,” she said excitedly as she pulled out her phone to search. In typical Gen Z fashion, it wasn’t Google Images she was reaching […]

The post Digital Essays 2025: Bots with clout appeared first on Campaign Middle East.

]]> MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup https://campaignme.com/mena-agencies-remain-strong-despite-major-global-omnicom-ipg-shakeup/ Wed, 03 Dec 2025 05:16:10 +0000 https://campaignme.com/?p=112643 Leaders from agencies within major holding groups have told Campaign Middle East that the major global shake-up following Omnicom’s takeover of Interpublic Group (IPG) will have minimal fallout on the Middle East region. Earlier this week, as the UAE was celebrating its 54th National Day with a long weekend, news broke across the globe that […]

The post MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup appeared first on Campaign Middle East.

]]> Shamal Holding appoints Omnicom as integrated marketing and communications partner https://campaignme.com/shamal-holding-appoints-omnicom-as-integrated-marketing-and-communications-partner/ Mon, 06 Oct 2025 07:40:24 +0000 https://campaignme.com/?p=109724 Shamal Holding has appointed Omnicom Group as its fully integrated marketing and communications partner, following a competitive multi-agency pitch. The collaboration marks a significant step in the Dubai-based investment firm’s growth journey, underscoring its commitment to positioning marketing and communications as a core business driver. The appointment brings together Omnicom’s network agencies – Impact BBDO/Proximity […]

The post Shamal Holding appoints Omnicom as integrated marketing and communications partner appeared first on Campaign Middle East.

]]> Shifting search strategies in the age of AI https://campaignme.com/shifting-search-strategies-in-the-age-of-ai/ Wed, 16 Jul 2025 06:00:18 +0000 https://campaignme.com/?p=105493 “Hey Siri, search for a grocery list starting with …” “Hey Alexa, what are today’s deals on …” “Dear ChatGPT, where can I find …” “Yasmina, what’s that song with lyrics saying …” The ways in which people search and shop are changing. People in the Middle East have switched from habitually opening default browsers […]

The post Shifting search strategies in the age of AI appeared first on Campaign Middle East.

]]> Insights from OMD Sense on the future of media and marketing https://campaignme.com/insights-from-omd-sense-on-the-future-of-media-and-marketing/ Fri, 09 May 2025 12:51:22 +0000 https://campaignme.com/?p=102065 At the OMD Sense conference this year, experts painted a complex future shaped by technological advancements, offering strategies to navigate challenges and transform them into opportunities. The event, which took place at the Museum of the Future, drew a large crowd of senior business and marketing professionals from brands, agencies, and media circles. Conference speakers […]

The post Insights from OMD Sense on the future of media and marketing appeared first on Campaign Middle East.

]]>