OMD MENA Archives - Campaign Middle East https://campaignme.com/tag/omd-mena/ Thu, 14 May 2026 07:53:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png OMD MENA Archives - Campaign Middle East https://campaignme.com/tag/omd-mena/ 32 32 Why generational marketing in 2026 demands an emphathetic lens https://campaignme.com/why-generational-marketing-in-2026-demands-an-emphathetic-lens/ Thu, 14 May 2026 04:41:29 +0000 https://campaignme.com/?p=122015 We are living through a period where generational labels are multiplying, yet understanding feels increasingly diluted. Baby Boomers are being rediscovered for their spending power. Gen X remains quietly resilient. Millennials are navigating midlife with digital fluency. Gen Z is redefining identity in public. Gen Alpha is growing up with AI as a companion rather […]

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]]> Tapper report flags $966m mobile ad waste risk in the GCC region https://campaignme.com/tapper-report-flags-966m-mobile-ad-waste-risk-in-the-gcc-region/ Tue, 07 Apr 2026 12:25:09 +0000 https://campaignme.com/?p=119020 Mobile app fraud is becoming a material performance issue for advertisers in the GCC, according to new findings from Tapper. The company’s latest report estimates that $966m in mobile ad spend could be lost to invalid traffic in 2026, based on projected market growth and observed fraud rates. Across early audits, 11.5 per cent of […]

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]]> Expo 2030 Riyadh appoints OMD MENA as lead media agency after competitive pitch https://campaignme.com/expo-2030-riyadh-appoints-omd-mena-as-lead-media-agency-after-competitive-pitch/ Thu, 12 Mar 2026 12:20:19 +0000 https://campaignme.com/?p=117659 Expo 2030 Riyadh, the official World Expo to be hosted in Riyadh, Kingdom of Saudi Arabia, has appointed Omnicom Media agency OMD MENA as its lead media agency. A landmark global event designed to be one of the world’s most ambitious platforms for international cooperation, innovation and sustainable development, Expo 2030 Riyadh sits at the […]

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]]> Six Flags Qiddiya reveals campaign for first theme park in Saudi Arabia https://campaignme.com/six-flags-qiddiya-reveals-campaign-for-first-theme-park-in-saudi-arabia/ Thu, 05 Feb 2026 08:25:53 +0000 https://campaignme.com/?p=115618 Six Flags Qiddiya – the first theme park in Saudi Arabia – has officially opened to the public, featuring Falcons Flight: the longest, fastest and tallest roller coaster in the world in Qiddiya City within the Riyadh Province of Saudi Arabia. To raise awareness about the launch of the amusement park, which offers thrilling rides, […]

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]]> Campaign Middle East: The MENA Power List 2025 https://campaignme.com/campaign-middle-east-the-mena-power-list-2025/ Fri, 10 Oct 2025 13:41:10 +0000 https://campaignme.com/?p=110125 Campaign Middle East’s MENA Power List 2025 brings together the industry’s most powerful people – the people steering creativity, media and marketing across the region. From holding company leaders and independent founders and chiefs to media network heads, this year’s Power List captures those who are driving the conversations, shaping business outcomes and what leadership […]

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]]> The MENA Power List 2025: OMD MENA’s Saleh Ghazal https://campaignme.com/the-mena-power-list-2025-omd-menas-saleh-ghazal/ Fri, 03 Oct 2025 06:53:23 +0000 https://campaignme.com/?p=109666 Title: CEO, OMD MENA Years in the role: 3.5 years Years in the industry: 18 years Years in the middle east region: Born and raised in Lebanon and worked 18 years in the GCC Other roles / board memberships: IAB MENA Board member Power Essay: When speed kills originality I train for triathlons, and my […]

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]]> 2025 UAE Cannes Young Lions Digital and Media winners revealed https://campaignme.com/2025-uae-cannes-young-lions-digital-and-media-winners-revealed/ Tue, 04 Mar 2025 04:15:32 +0000 https://campaignme.com/?p=97285 The 22nd edition of the UAE Young Lions Competition, powered by Getty Images, has successfully concluded, with winners revealed across the Digital category and the newly introduced Media category, sponsored by UM. The competition, held on 22 February 2025 followed by judging and an awards ceremony on 26 February 2025, showcased exceptional creative talent with […]

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]]> Sadia shares tips to ‘Ramadan Like a Pro’ through a fun campaign https://campaignme.com/sadia-shares-tips-to-ramadan-like-a-pro-through-a-fun-campaign/ Fri, 28 Feb 2025 09:00:00 +0000 https://campaignme.com/?p=97104 Sadia, in partnership with Impact BBDO, has launched its amusing Ramadan Like a Pro campaign, which is designed to make Ramadan easier and more enjoyable while positioning Sadia as a brand that enhances the entire Ramadan experience. The campaign centres around a ‘Ramadan Playbook’, filled with recipes, tips and relatable content to help people navigate […]

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]]> OMD Egypt promotes Rita Boulos to GM, Raeif Hassan to Deputy GM https://campaignme.com/omd-egypt-promotes-rita-boulos-to-gm-raeif-hassan-to-deputy-gm/ Tue, 18 Feb 2025 05:20:51 +0000 https://campaignme.com/?p=96469 Effective immediately, OMD Egypt has promoted Rita Boulos to the role of General Manager and Raeif Hassan to Deputy General Manager, ensuring a whole new management team under OMD Egypt’s CEO Tarek Jaffar. The announcement coincides with OMD’s new positioning and branding, which features a refreshed visual identity and a modernised version of OMD’s signature […]

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]]> OMD Worldwide reveals new brand positioning https://campaignme.com/omd-worldwide-reveals-new-brand-positioning/ Wed, 12 Feb 2025 05:30:49 +0000 https://campaignme.com/?p=96078 OMD Worldwide, part of Omnicom Media Group and the world’s largest media agency network, has revealed its new brand positioning: We Create What’s Next. The new direction aims to highlight OMD as a media partner with the vision, expertise and technology to help brands drive incremental sales and market share growth in a dynamic business […]

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