Ola El Sisi Archives - Campaign Middle East https://campaignme.com/tag/ola-el-sisi/ Wed, 04 Sep 2024 05:55:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ola El Sisi Archives - Campaign Middle East https://campaignme.com/tag/ola-el-sisi/ 32 32 ‘Staying ahead of the competition requires a culture of innovation’ https://campaignme.com/staying-ahead-of-the-competition-requires-a-culture-of-innovation/ Wed, 04 Sep 2024 05:52:44 +0000 https://campaignme.com/?p=89119 How do you foster a culture of innovation and continuous learning within your organisation? At Viola Communications Group, we believe that agility is key to thriving in our fast-paced and ever-evolving industry. Staying ahead of the competition requires a culture of innovation and continuous improvement, which is built into our DNA, with two of our […]

The post ‘Staying ahead of the competition requires a culture of innovation’ appeared first on Campaign Middle East.

]]> Taking responsibility for change https://campaignme.com/taking-responsibility-for-change/ Thu, 30 Nov 2023 12:54:43 +0000 https://campaignme.com/?p=73197 As traditional market research is being replaced by modern data analytics, we are connecting across digital channels in a new space where omni-channel advertising market analysis helps manage campaigns across the ‘multi-media-verse’ as demand-side programmatic platforms allow advertisers to bid for advertisements in real time. But bear in mind that while the capabilities of these innovations today are helping marketeers to be more efficient and effective in their jobs, […]

The post Taking responsibility for change appeared first on Campaign Middle East.

]]> Trusting an agency’s expertise https://campaignme.com/trust-the-agencys-expertise/ Wed, 06 Sep 2023 10:00:01 +0000 https://campaignme.com/?p=67773 WHAT ARE THE BIGGEST CHALLENGES FACING THE PR INDUSTRY?  The most talked about innovation right now is, of course, AI, but I like to think of it as a tool rather than a challenge. Programmes like Chat/GPT have difficulty injecting the human touches of nuance, empathy and humour. They are known to sometimes ‘hallucinate facts’ […]

The post Trusting an agency’s expertise appeared first on Campaign Middle East.

]]> Importance of perfecting the customer experience https://campaignme.com/importance-of-perfecting-the-customer-experience/ Thu, 10 Aug 2023 11:00:21 +0000 https://campaignme.com/?p=66063 In a competitive business landscape, companies have to constantly work on how to stand out from the crowd and attract new customers. With the mushrooming of social media and digitalisation, marcomms has become the most crucial tool for organisations to communicate brand messages and reach their target audience. Amidst all the noise and clutter of […]

The post Importance of perfecting the customer experience appeared first on Campaign Middle East.

]]>